Perhaps I’m affected by NNT’s Black Swan which I’ve recently read, but I’d venture that folks went out and spent more than they’d ever have imagined spending on an iphone and it isn’t reflected in a survey, because the iphone dislodged the “anchor” people had for cell phone prices. It was different enough that comparisons with other products don’t apply, and when Apple mentions a price, it sticks in ones mind as a reasonable (if expensive) price for the item. I’d go further and say that this is Jobs’ secret sauce: his products are far enough ahead of what the public’s imagining can come next that it breaks free of price expectations.