Comments on: Pickup Trucks: OEMs! Where are you?

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By: Chad Polk

Chad Polk — Mon, 12 May 2008 15:21:44 +0000

Leif -

Here is why OEM sites do not make your top 25 for “pickup trucks”:

1. People searching with a generic term such as “pickup trucks” are comparison shopping. OEM sites do not have solid comparisons to other Makes.

2. People looking for OEM websites will type those phrases in “chevy”, “ford”, “gmc”, etc or they already know the URL.

Chad Polk
AutoRevo.com

By: Eric Rice

Eric Rice — Fri, 09 May 2008 19:18:51 +0000

I’d think that if you were looking for a truck, you’d go to the manufacturer’s site directly and not search for it. What I WOULD expect to see are the aftermarket and consumer review sites. I own a truck and there’s not really any reason to ever go back to the OEM site. I do spend countless hours around third party sites that sell things the manufacturers never will (or they do, but the selection is so small, it’s silly.)