Subscribe to RSSPickup Trucks: OEMs! Where are you?
Yesterday, a colleague of mine was searching keyword results on Compete.com and came across an interesting, albeit surprising finding. When searching for the keywords "pickup trucks" not one OEM appeared in the top 25 destination sites. That means that Ford, Chevy, GMC or any of the other more recent additions to this market, were not top destination sites for people searching for pickup trucks.
So what’s the deal? Based on the list it would appear that people are researching, and a lot. Among the top 25 destination sites were traditional 3rd party sites like KBB and Edmunds as well sites that offer reviews like consumersearch.com, rankingsandreviews.com and pickuptruck.com.
But are OEMs sitting back and waiting for the 3rd parties to drive people to their sites? Are they relying on their vehicles to drive traffic into the showroom and ignoring online efforts? Do they even know they aren’t making the top 25? They do now…
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At Compete, Leif Cefalo is a Sales Director. Leif is responsible for Inside Sales for Compete PRO Enterprise at Compete. Before Leif joined the Compete Team he worked in Client Services for a company intelligence database start up. His career aspiration is to lead a successful sales team with a start up environment. Connect with Leif on LinkedIn at http://www.linkedin.com/profile/edit?id=436617&trk=tab_pro |
