Comments on: Now that everyone (and their mom) is on Facebook, where are the young adults hanging out? http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/ web insights powered by over 2 million U.S. online consumers Mon, 21 Jul 2008 00:55:39 +0000 http://wordpress.org/?v=2.3.3 By: Tim http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/#comment-533990 Tim Thu, 08 May 2008 18:57:29 +0000 http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/#comment-533990 "Judging by the amount of ads for hip, cool prepaid phones, trendy clothing and “hot shoes,” I’d say companies see Facebook and other social networking sites as the perfect place to target that “young adult” audience. With people of every demographic beginning to use these sites, is this really a smart way to spend their ad budgets?" I'm pretty sure that you are a member of the young adult audience being targeted so that's what you see. Everyone sees different ads on facebook, because all the ads are already segmented based on the demographics you provide. Try logging in with your Dad's info and you'll notice that the advertising completely changes. “Judging by the amount of ads for hip, cool prepaid phones, trendy clothing and “hot shoes,” I’d say companies see Facebook and other social networking sites as the perfect place to target that “young adult” audience. With people of every demographic beginning to use these sites, is this really a smart way to spend their ad budgets?”

I’m pretty sure that you are a member of the young adult audience being targeted so that’s what you see. Everyone sees different ads on facebook, because all the ads are already segmented based on the demographics you provide. Try logging in with your Dad’s info and you’ll notice that the advertising completely changes.

]]> By: Greg http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/#comment-533960 Greg Thu, 08 May 2008 18:12:09 +0000 http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/#comment-533960 I don't think it has anything to do with which group is more creative. Sure, MySpace allows pretty much infinite customization possibilities, but the vast majority of user profiles are attrocious. Furthermore, probably close to 100% of the users who choose to pimp, tweak, or trick out their profile do it via one of the personalization sites mentioned, and don't do any designing or customizing on their own. To actually hack into MySpace code and customize it via html and css calls is actually quite tricky, and kind of a waste of time. I think the Facebook platform outperforms MySpace across pretty much every category. I only find MySpace useful for music. I don’t think it has anything to do with which group is more creative. Sure, MySpace allows pretty much infinite customization possibilities, but the vast majority of user profiles are attrocious. Furthermore, probably close to 100% of the users who choose to pimp, tweak, or trick out their profile do it via one of the personalization sites mentioned, and don’t do any designing or customizing on their own. To actually hack into MySpace code and customize it via html and css calls is actually quite tricky, and kind of a waste of time. I think the Facebook platform outperforms MySpace across pretty much every category. I only find MySpace useful for music.

]]> By: Ferodynamics http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/#comment-533296 Ferodynamics Thu, 08 May 2008 03:33:28 +0000 http://blog.compete.com/2008/05/07/facebook-myspace-personalization-young-adult-advertising/#comment-533296 You'll notice all the "personalization" websites are about Myspace, not Facebook. Myspace users are a lot more creative. Facebook is simply restrictive, but what do you expect from Harvard? You’ll notice all the “personalization” websites are about Myspace, not Facebook. Myspace users are a lot more creative. Facebook is simply restrictive, but what do you expect from Harvard?

]]>