Tivo “bundles” itself with telcos
Written by Elaine Warner (contact - e-mail) -- April 2nd, 2008 |
Share - Save - E-mail
In reporting their recent financial results, some telecom companies have said that their sector could become “softened” in 2008 thanks to the struggling US economy. One way telcos have tried to create stickier relationships and differentiate themselves has been to bundle multiple services, whether it be TV, broadband Internet, home phone or wireless services. Telcos market bundles as being more convenient (one bill), less expensive (volume discount) and complimentary (TV integrates with broadband, etc.). These messages appear to be resonating with consumers. Since July 2007, online interest in bundles at the major telcos increased by over 30%.
- Fluctuations at AT&T are mostly due to integrating the sites of their acquired properties onto one platform
- Verizon’s solid increase is partially credited to its consistent marketing and rollout of its FiOS products & services
- Despite lower absolute interest, Comcast and TW’s interest grew a healthy 20%
One company looking to get in on the bundle action is DVR provider TiVo. TiVo only receives about 300K unique visitors to its website every month, but in Q4 2007 bundle shoppers on a telco website were 4X more likely to visit tivo.com than the average online consumer (data gathered using Behavior Match). Consumers may be looking to see if TiVo is compatible with their existing telco services and/or purchasable as part of a bundle. TiVo is now leveraging this into a mass distribution strategy involving partnerships with major telcos. Comcast and Cox will be among the first to sell TiVo DVR subscriptions as part of their telco bundles. This could be a very smart move for TiVo because consumers seem to be actively seeking out the service during their shopping experience, and can now bundle TiVo with other telco offerings.
These insights are part of an in-depth look at telco bundles in this month’s Telecom & Media Vantage newsletter. If you’d like to read more, please click here or sign up for our monthly mailing.
Did you like that post? You'll love these.
Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.
Link to This Post:
Get the 
April 2nd, 2008 at 7:41 pm
This would be a wise move for Tivo, as I think they are losing a bit of market share to Direct TV and it’s own DVR system… which is actually superior to Tivo’s technology in a few ways.
If they do this, I’d definitely buy more stock in their company.
Great post!
April 3rd, 2008 at 10:42 am
Yes, this would be a great move for TiVo. Look forward to seeing if it ultimately works out for them!
April 30th, 2008 at 3:43 pm
jouer poker virtuel
Zwei jugar card stud gratis stip poker
May 1st, 2008 at 11:53 am
online roulette spielen
In other words eigenes casino online online video poker spielen
May 3rd, 2008 at 12:50 pm
advance cash loan payday advance cash cash loan loan payday quick payday payday loan cash advance loan
If play free baccarat quick cash payday loan
May 6th, 2008 at 7:35 am
online texas hold em free online texas hold em
Her texas holdem game cash advance loan illinois
May 28th, 2008 at 8:35 am
online gambling slots internet gambling slots machine slots gambling
Begin with jack russel black and casino jeux fr casino games freeware tragaperras internet online poker verboten
June 2nd, 2008 at 3:24 am
best poker game
Kontakt wo kann man poker spielen tournoi poker casino une rgle du jeu du poker play baccarat online o jouer au poker en ligne
June 14th, 2008 at 5:57 am
poker real money bonus
Likewise jouer au poker live roulette poker real money bonus casino spiel poker jugar apostar portales internet
December 2nd, 2008 at 6:32 am
Hello , my dearest one,
GOOD DAY, my name is Nenita Dhimfa,21 years old tall and fair from(MANILA) PHILIPPINES,I hope that this mail meets you in good spirit,
pls am in sincere desire for your help for something urgent,secret and important which i will like you to help me on,am hoping you write me back as soon as possible,If you interested and willing to assist me,
I believe that you will not betraye my secret and trust which I’m going to relay on you.I am Nenita Dhimfa 21 years old and the only daughter of my late parents Mr.and Mrs williams Dhimfa,My father was a highly reputable business magnet(a cocoa merchant)who operated in the capital of PHILIPPINES(MANILA) during his days. It is sad to say that he passed away mysteriously in one of his business trips abroad in europe year 12th.Febuary 2003.
Though his sudden death was linked or rather suspected to have been masterminded by an uncle of his who travelled with him at that time. and the same person that killed my father is still after my dear life doing all he could to kill me because of my fathers documents so that he can inherite my late father’s property and acquire the huge amount of money in various contract businesses which my father executed,ithank God ihave the documents,please this is why I’m breifing and requesting for your help in this transaction which am about to make.
I lost my mother when I was just 8 years old, and since then my father took me so special before his death on February 12th 2003 i and his secretary accompanied him to the hospital and he call me aside and told me that he secretly deposited the sum of sixteen million two hundred and thirty five thousand United State Dollars.(USD$16.235.000) in a security company abroad (Abidjan)Cote D ivoire in a metallic trunk box, but the security company didn’t know the contents as money because it was registered as family valuables items for security reasons.I am just 21 years old and a university undergraduate and seriously seeking for ur help in this transanction, this is because ihave suffered a lot of incessant stress and threats here in manila(philippines).
The death of my late father has actually brought sorrow to my life.Beloved one, I am in a sincere desire of your humble assistance in this regards. Your help and ideas will be highly regarded. For you to help me in this transaction and also invest this money and further my education in you country I will offer you 20% percent of the total money. please am looking forward to reading from your mail,
Thanks,
I await your urgent response and hoping to read from your mail as soon as possible.
you can reply me urgently through my private email address(nenidhim@yahoo.com.ph)
Thanks and best regards.
Yours Truely,
Nenita Dhimfa
December 21st, 2008 at 12:08 pm
this mail is never a scam, witnessed and comfirmed by me,it is 100 percent truth of this person,u know at times there will be coincedence,people will became mad at mails ,even the mails that says the truth, i dont beleive all of this mail is false mails,
because i have seen and witness this NENITAS OWN it is pure and truth,she is not a scammer ,she is from real,MANILA,(PHILIPPINES) thanks
CHIDIMMA
December 21st, 2008 at 12:15 pm
yes it is truth this girl from manila has been in trouble since her parents departed she seeks for help but everyone is afraid of helping her because of fraud,but this her own is never a fraud,i even convinced her so that i will help her ,she said no,that she want the person that she could trust and i said ok,i became jealous and in love with her because i once saw her beautiful pics,very beautiful one, iw ish she will give me the chance,thanks
PAMELA
December 21st, 2008 at 12:22 pm
THIS NENITAS LETTER WAS HANGED HERE BECAUSE THE PERSON SHE APPROACHED FOR HELP DIDNT BELIVE HER AND THOUGHT IT WAS A FRAUD BUT IT IS NEVER A FRAUD,U PEO¨PLE SHOULD STOP THIS RUBBISH YOU ARE DOING TO YOUR FELLOW MANKIND,IT IS NEVER GOOD BEFORE GOD, some one sent u a letter like this if u cant help u tell her u cant help instead of maping her letter out like this,it makes no sense at all,
WILLIAMS
FROM
MANCHESTER
ENGLAND
December 21st, 2008 at 12:25 pm
U PEOPLE SHOULD LEAVE MY NENITA ALOOOOOOOOOONE
August 21st, 2009 at 2:49 am
Your article was very well written, I am very like it, I wish you happy every day!
August 31st, 2009 at 2:25 pm
Thank you! I really like this. If want buy? I recommend this site: http://www.diymyhair.com. They are a good seller.