Is ESPN Really “The Worldwide Leader in Sports”?
Written by Andy Kazeniac (contact - e-mail) -- March 31st, 2008 | Recommend ThisThere are more sports television channels than ever, and new sports websites popping up every day, but ESPN is the self-declared “Worldwide Leader in Sports.” So just how accurate is that tagline online?
While consistently being the leader throughout height the baseball and football seasons, it seems that the slow sports months early in the year hit ESPN harder than both Yahoo! Sports and Sports Illustrated, which actually grew significantly despite relatively little sports news in the past two months.
I recently joined FanIQ.com, an interactive sports site that starts the sign-up process with a list of statements which users agree or disagree with. One of the first statements was, “ESPN is biased towards certain teams.” With this being such a prominent question and sites like deadspin.com regularly taking aim at “the worldwide leader,” it seems like there is a rising tide against ESPN.
Although Deadspin is part of the popular media and pop culture Gawker network of blogs, it doesn’t have the marketing power of ESPN or Yahoo! to drive UVs, so engagement may be a more even playing field.
- Deadspin and ESPN have been relatively similar in terms of average stay over the past year, but Yahoo! Sports nearly doubles them both, with an average stay hovering around 8 minutes.
- Even though Deadspin readers may not like ESPN, most still aren’t avoiding it – 53% of Deadspin visitors also visited ESPN in February, while only 34% went to Yahoo! Sports. 26% of users went to both ESPN and Yahoo! Sports.
- ESPN readers come back to the site more regularly, with an average of 10.8 monthly visits per unique visitor over last year, as compared to 4.9 for Yahoo! Sports.
We’ll have to check back in as winter sports playoffs and the baseball season start, but there just might be a new name atop the leader board in online sports.
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March 31st, 2008 at 6:37 pm
Very surprised sportsline.com (or cbs.sportsline.com) was not included in this study as they are just as popular as any of these websites.
March 31st, 2008 at 9:22 pm
Yahoo’s site is just so massive. ESPN is still the leader in sports because of their TV presence. I mean what jock can go without two hours of sportscenter a day? Oh and don’t forget we have to watch our other shows like Around the Horn and PTI! I don’t watch a lot of TV anymore, but when it’s on it’s either ESPN, ESPN2, Discovery, or the History channel. There is no Yahoo channel.
April 1st, 2008 at 5:33 am
Is this any april fool joke?
April 1st, 2008 at 11:03 am
Either way, ESPN IS the Worldwide Leader in sports…they cover all sports rather in depth on television so even if their online presence is somewhat disputable as being #1, they have their channel to top all of these other competitors.
April 1st, 2008 at 4:37 pm
Andy,
Sports Illustrated’s jump is likely due to massive traffic to the Swimsuit Issue coming out recently, which always gets more eyes than all the actual sports pages combined :-).
April 3rd, 2008 at 10:00 pm
Worldwide leader? So that does mean their reach exceeds properties in India or China? I would also think that there might be a media property with a focus on soccer/football (non-US) that might have some interesting reach.
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