Comments on: “Boost” Marketing by Looking Beyond the Obvious

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By: Elaine

Elaine — Mon, 31 Mar 2008 14:05:03 +0000

Sorry got cut off. Here are the indices for the other carriers & providers.
– TMobile: 162
– AT&T: 151
– Sprint: 225
– Verizon: 178
– Virgin: 105

it doesn’t appear that other youth-oriented wireless brands are seeing the same sort of lift. I didn’t look into whether there was a particular promotion or offer that would appeal to Boost customers specifically during this time, but another hypothesis could be that something about one of the Starwood chain’s brands is resonating with this segment.

By: Elaine

Elaine — Mon, 31 Mar 2008 14:01:04 +0000

Hi Jeff,

The data was run for the month of February. Spring Breakers certainly could influence behavior over this period, but I’m not sure that is consistent with what we see across the other carrier & provider sites.
T-Mobile’s index for starwoodhotels.com over the

By: Jeff

Jeff — Thu, 27 Mar 2008 16:48:03 +0000

@Search Engine Op

my guess would be spring break trips?

what time period was behavior match run for?

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Thu, 27 Mar 2008 15:02:31 +0000

Interesting. We can understand how a Myspace layout site and Nike.com would be on this list but Starwood Hotels — Urban/Multicultural Youth? It seems quite random?