Because of this, you can’t just look at overall numbers. You need to look at the location of the traffic. My guess would be that the majority of the traffic is from the New England area and the tri-state area(s). But what about the rest? Who has more traffic spread over the US/World?
Hank spoke about one’s ability to observe “Red Sox” nation throughout the entire country “Go anywhere in America and you won’t see Red Sox hats and jackets, you’ll see Yankees hats and jackets. This is a Yankee country”.

Looking at the traffic across a country/global level is the only true way to answer the question of who has a broader, or nation like presence/appeal.

As a Sox fan (and search/data junkie), sure it’s interesting to compare info about one ‘official site’ vs. another, but we know that Boston.com probably garners more loyalty amongst true fans due to its constantly updated news and rumors. There are countless forums and blogs and other news sites as well.

It’d be interesting to do a review of how many search queries each team gets, though I understand that’d be harder to do since you’d probably also want to consider player names like A-Rod vs. Ortiz and name variations etc. As we say in New England, or as we did say… “Maybe next year” (for that review)?

Keep up the great work. Love this blog.