Comments on: Taking it Off: SUBWAY’s 10-year Crusade http://blog.compete.com/2008/03/13/subway-10-year-jared/ web insights powered by over 2 million U.S. online consumers Fri, 04 Jul 2008 17:24:15 +0000 http://wordpress.org/?v=2.3.3 By: Erik http://blog.compete.com/2008/03/13/subway-10-year-jared/#comment-397360 Erik Thu, 20 Mar 2008 12:57:52 +0000 http://blog.compete.com/2008/03/13/subway-10-year-jared/#comment-397360 Regarding search queries, do you disclose *all* search keywords to your customers? Do you try to filter some sensitive information (such as SSN) from being disclosed to customers? For example, if somebody enters a person's name and SSN in search engine, google will still generate URL even if there is no hit. If a person in your sample (especially a subsriber to ISP who is unknowingly being monitored) enter some sensitive information onto Google, Compete collects them (I guess that is fine), and share/disclose it (no good). I would like to know if your company has some filtering or safeguard measure on this issue. Thank you very much for your response. (I emailed too but did not hear from anybody so I am posting this question hoping that I will get some response...) Regarding search queries, do you disclose *all* search keywords to your customers? Do you try to filter some sensitive information (such as SSN) from being disclosed to customers?

For example, if somebody enters a person’s name and SSN in search
engine, google will still generate URL even if there is no hit. If a person in your sample (especially a subsriber to ISP who is unknowingly being monitored) enter some sensitive information onto Google, Compete collects them (I guess that is fine), and share/disclose it (no good).

I would like to know if your company has some filtering or safeguard measure on this issue.

Thank you very much for your response. (I emailed too but did not hear from anybody so I am posting this question hoping that I will get some response…)

]]> By: Cloridan David http://blog.compete.com/2008/03/13/subway-10-year-jared/#comment-393576 Cloridan David Sun, 16 Mar 2008 21:02:36 +0000 http://blog.compete.com/2008/03/13/subway-10-year-jared/#comment-393576 I love Subway... I love Subway…

]]> By: Brick Marketing http://blog.compete.com/2008/03/13/subway-10-year-jared/#comment-390958 Brick Marketing Fri, 14 Mar 2008 16:20:23 +0000 http://blog.compete.com/2008/03/13/subway-10-year-jared/#comment-390958 Interesting data. Seems quite strange that any diet, beauty or fitness enthusiast would visit some of the sites listed there! Gotta love Compete! Interesting data. Seems quite strange that any diet, beauty or fitness enthusiast would visit some of the sites listed there! Gotta love Compete!

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