Brilliant! TNS buys Compete
Written by Compete (contact - e-mail) -- March 3rd, 2008 | Recommend This
Some quick facts about TNS:
- TNS is the third-largest market research firm across the globe (Honomichl)
- TNS is the biggest provider of online market information in the world
- TNS does more custom market research than any other firm worldwide
- TNS Media Intelligence is the top-ranked ad spend measurement company
- The TNS 6th Dimension access panels reach over two million consumers globally
Why are we excited about becoming part of the TNS family? Because it means joining our clickstream data with TNS’ massive consumer panel operations, consumer research capabilities and ad measurement databases on a global scale. Marrying online and offline consumer data with media spending and exposure is the holy grail of marketing. All of our marketer, agency and media partners will benefit from access to new consumer, brand and media research that will revolutionize how they plan and measure their performance. It’s a big, exciting vision that neither company could do on its own.
There are three things we can tell you about the merger now, and there’s more big news coming over the next few days. Here’s what we can share with you now:
1. New products. Compete will continue to operate as a stand-alone company, but we have already identified stellar new product opportunities to develop with the TNS media intelligence and custom research teams;
2. Biggest data. We already had the most clickstream data in the industry pre-merger, and now the TNS consumer panels extend our advantage over the other digital research companies;
3. Rapid growth. From the start, the Compete vision has always been to become the number one digital intelligence company in the world. TNS has tens of thousands of clients across 80 countries. That’s a nice global platform to be a part of.
This is great news for our valued clients because it means more aggressively rocking the foundations of marketing with Compete’s digital intelligence. We’re excited to join the TNS family and can’t wait to share more over the coming days and weeks – stay tuned, the best is yet to come.
We’ll be at the 4A’s this week in Orlando - come by the TNS Media Intelligence booth (number 516-518) and let us know what you think of our big news!
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March 3rd, 2008 at 11:37 am
Congratulations!
I hope you use a small part of that $75 million to celebrate in style.
More international data in Compete would be welcome.
March 3rd, 2008 at 11:58 am
Congratulations! We must say that usually when something this big occurs, it only means improvements and overall a better experience with whatever company acquires the other. We look forward to seeing what this brings!
March 3rd, 2008 at 12:29 pm
Congrats! Now TNS can serve their clients better
March 3rd, 2008 at 12:31 pm
Very exciting. Congrats to the whole team. I can’t wait to see new offerings that can flow through Compete.com via this deal. (Hint: Would absolutely love to see some international traffic estimates!)
March 3rd, 2008 at 1:50 pm
It would have been better had you been acquired by Google, Yahoo or Microsoft.
Consumer panel operations have nothing to offer you. They benefit more from this partnership than you.
You should have proactively solicited one of the major search engines or marketing companies to partner with you.
You have so much potential - what can this type of company possibly offer you. This was a short-sighted move.
Frankly, you are too good for them!
March 3rd, 2008 at 2:08 pm
Congratulations!
March 3rd, 2008 at 2:14 pm
Congrats everybody! Couldn’t have happened to a better company.
March 3rd, 2008 at 4:07 pm
Congrats. Keep being cool (which means maintain some independence from somewhat TNS). Also, be sure to link up with your colleagues in Boston at Cymfony. You could do some cool joint products, paid and free.
March 3rd, 2008 at 4:48 pm
Congratulations! I hope this means TNS follow your pricing structure, rather than vice versa
March 3rd, 2008 at 11:05 pm
cooool！！！
more giant。。。。
March 3rd, 2008 at 11:50 pm
Congrats! Exciting times. Compete offers some interesting data, looking forward to continued improvement and additions.
March 4th, 2008 at 7:50 pm
Congratulations! This really opens up many opportunities. The best just keep getting better.
March 12th, 2008 at 12:23 pm
Shame on you Compete. For true credibility your methodologies must be transparent. To capture data, share the data, and provide any inherent guidance in audience on line, you MUST tell the user or client what and how the data is captured. Explain your sample size and methodologies! Otherwise, you are not helping the industry. Even comScore does that!
March 25th, 2008 at 1:49 am
@Chris, huh? have you seen http://blog.compete.com/where-do-these-numbers-come-from/