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Is ESPN Really "The Worldwide Leader in Sports"?
There are more sports television channels than ever, and new sports websites popping up every day, but ESPN is the self-declared "Worldwide Leader in Sports."...
Boomers May Not Embrace Aging, But Investment Firms Can't Wait
The first of the baby boomers (born 1946-1964) registered for Social Security in October 2007. Over the next two decades, the boomers will retire, and the fight...
Can Going Green Include Your Choice of Automobiles?
How green are you? My personal answer to that question is, not very. I took the "Green IQ" test on greeniq.com and scored 23 out of 100. I guess...
"Boost" Marketing by Looking Beyond the Obvious
Boost announced last week that it will begin its first-ever partner-sponsored advertising campaign targeted at its customers. Mobile web users will see ads for the...
February Online Video: Politics Offsets the Writer's Strike, GodTube.com Racks Up Impressive Year/Year Growth
The Writers’ Strike may have put a damper on online episodes of America’s favorite TV shows, but it certainly didn’t hold back the country from...
March Madness: NCAA Sports is High Scorer
Did anyone notice their internet connection slowing to a crawl around noon on Thursday? I have to confess that I wasn’t in the office, as I headed to slightly...
The Rich Get Richer: High-End Autos Not Feeling the Pinch
While looking at Boston.com the other day it was impossible not to notice the main headlines — gold has reached record highs, the dollar continues to fall...
Take Your Virtual Seats — Oprah Is Ready To Begin Class
For those of us who spend our careers immersed in digital marketing and all things "online," a live webcast doesn’t seem like big news. So when...
Social Addicts: How do Hardcore Facebook, MySpace and Twitter users differ?
We all know this person: constantly showing up in your Facebook news feed with status updates, added friends and wall comments. The "stickiness" of...
Which Nation Is Bigger — Red Sox or Yankees?
The rivalry between the Red Sox and Yankees is certainly one of the oldest and most heated in all of sports. Not only do the two teams fiercely compete on the field,...
