Online Video Share: YouTube/Google Lead, ManiaTV Making Strides
Written by Alex Patriquin (contact - e-mail) -- February 25th, 2008 |
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February has been a big month for online video. Google announced plans to incorporate video ads into search results. YouTube launched video ads in a big way. And Yahoo! Video re-launched with wider screen and enhanced social networking features.
Overall, the online video market grew 3% for the month. Compete tracks US-based traffic to 50+ online video properties.
YouTube continued to lead the pack, with a market share hovering around 50% since August.
Meanwhile, ManiaTV, which features indie music and news on Hollywood scene, caught attention with a 40% surge in visits on a 15% lift in unique visitors. Shows from B-list celebrities like Tom Green and Dave Navarro kept viewers coming back..
That’s good news for ManiaTV, especially since the 2nd string/niche video aggregators (think Heavy and Break) are tightening around 3.5 – 4M unique visitors.
Lastly, the new Yahoo! Video brings videos across the Yahoo! network and enables users to build out video-based profiles and join a community. On the February 15th launch, the site featured an exclusive: a trailer for the new Indiana Jones and the Kingdom of the Crystal Skull.
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February 25th, 2008 at 6:49 pm
It will be interesting to see what develops in the online video market. An interesting online video site that wasn’t mentioned is dailymotion(.com). Just last Monday, they announced that they are offering HD video. This is a huge step and one that might rocket them to the top 2 of online video sites if Youtube and some of the others don’t make the move to HD soon.
Here is an interesting piece of news from CNet from back in November. (http://www.news.com/8301-10784_3-9817732-7.html) I’m not quite sure Youtube is going to make that move any time soon. Even if “high quality” is coming to Youtube soon, that does not mean HD quality. And as you said, Yahoo is already making some improvements. Although it is probably too early to see results from Dailymotion’s switch to HD, they might be something to look at in the next online video comparison.
Also, can you explain the drop in heavy.com and maniatv.com had back in June 07? They seemed to have dropped to levels equal with the other, more minor, competitors.
February 25th, 2008 at 10:19 pm
Some time back, Yahoo was going into multimedia tieups for exclusive online video content. Still think that’s the way of the future. Posting user generated video clips and clips from TV and music shows and all is fine, but a huge and untapped market is waiting - Internet channels. Considering people are spending more time on the net than on watching television, you’d think that producers would start providing exclusive content for online streaming. This idea never really took off, considering the potential it has.
February 26th, 2008 at 8:01 am
Very interesting especialy rank of maniaTV.com
March 5th, 2008 at 6:58 pm
metacafe, heavy, break, veoh are all usergen youtube wannabees. with youtube having 53% of the market and growing - game over. maniaTV is the only one doing anything different.
March 21st, 2008 at 3:03 am
YouTubeRobot.com today announces YouTube Robot 2.0, a tool that enables you to download video from YouTube.com onto your PC, convert it to various formats to watch it when you are on the road on mobile devices like mobile phone, iPod, iPhone, Pocket PC, PSP, or Zune.
Product page: http://www.youtuberobot.com
Direct download link: http://www.youtuberobot.com/download/utuberobot.exe
Company web-site: http://www.youtuberobot.com
E-mail: support@youtuberobot.com
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