15.4 Million Facebook Application Users in January

Written by Jay Meattle (contact - e-mail) -- February 22nd, 2008 | Share - Save - E-mail

• 15.4 million Facebook users interacted with fb Application pages (@ apps.facebook.com) in January:

  

• On average ~51% of Facebook’s user base engages with Application pages:

  

• In January, fb Application pages directly contributed 1.5 billion pages (8.4% of total) to Facebook.com’s total page view count. Given the trend, I expect Application pages to gradually form a larger chunk of Facebook.com’s overall page views over time.

  Note: Stats in this post are limited to activity on apps.facebook.com. Most Facebook Applications load pages in iframes from 3rd party (non-facebook) servers. According to sources, users can generate well over >10 page views on 3rd party servers for each one that they see on apps.facebook.com. In January, Compete estimates ~1.5 billion page loads of apps.facebook.com, which translates to roughly 11-12 billion page views across Facebook app iframes.

  

• 6-month gains in time spent, sessions, and page views generated on apps.facebook.com:

  

Bottom-line:
This data reinforces the fact that Facebook’s Application strategy and ongoing refinements appear to be working. Now the big question — as Facebook’s unique visitor growth plateaus, what will be their next traffic growth engine? They are still 36 million short of MySpace.com’s 67 million U.S. unique visitors.

note: data in this post is U.S. centric, and is limited to activity on apps.facebook.com.

Jay loves creating, technology and innovation. Find out more here.

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Comments

1. jeremy liew
   February 23rd, 2008 at 12:26 pm

   To the extent that you can cut the data this way, it would be REALLY interesting to see if app users use FB more (outside of the app usage) than non app users. Ie see what benefit Facebook is getting from the app economy. Do app users visit FB more open than non app uses? And if so, which way does the causality arrow run?

2. Affinitive's Social Media Playground
   February 26th, 2008 at 10:11 am

   New Analysis of Facebook Engagement

   Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications.
   This is very good news for applicati…

3. UrbanLiving
   January 15th, 2009 at 3:46 pm

   What are the demographics on FB app users? For example, the 35+ demo is growing as a segment of FB members, but are they adopting apps? Or are they just using profile?

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   Good news for developers, who develop facebook applications.

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