Comments on: The Apple Effect: 1 Million Searches for 3 little ads http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/ web insights powered by over 2 million U.S. online consumers Mon, 08 Sep 2008 17:23:43 +0000 http://wordpress.org/?v=2.3.3 By: Knol http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-358175 Knol Mon, 18 Feb 2008 19:08:33 +0000 http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-358175 i agree with Rich. i agree with Rich.

]]> By: Kango Ling http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-351830 Kango Ling Fri, 15 Feb 2008 01:52:33 +0000 http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-351830 Rich VB has a point. The goal was to sell ipods. Conversion metrics would really give a great idea of how many searchers got shunted to the ipods and how many stayed on message. Regardless, it's still a brilliant idea for an ad, since music is 'the' core selling point of all the products. Rich VB has a point. The goal was to sell ipods. Conversion metrics would really give a great idea of how many searchers got shunted to the ipods and how many stayed on message. Regardless, it’s still a brilliant idea for an ad, since music is ‘the’ core selling point of all the products.

]]> By: David Culbertson http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347899 David Culbertson Tue, 12 Feb 2008 21:21:21 +0000 http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347899 It seems obvious from these searches that the iTunes and the bands would benefit greatly from displaying the artist and song name on the ads, perhaps even use a custom URL: www.apple.com/artist-name It seems obvious from these searches that the iTunes and the bands would benefit greatly from displaying the artist and song name on the ads, perhaps even use a custom URL:

http://www.apple.com/artist-name

]]> By: Rich VB http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347756 Rich VB Tue, 12 Feb 2008 19:28:40 +0000 http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347756 well, of course, the goal is to sell ipods, so maybe not such a great study after a quick thought well, of course, the goal is to sell ipods, so maybe not such a great study after a quick thought

]]> By: Rich VB http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347753 Rich VB Tue, 12 Feb 2008 19:28:02 +0000 http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347753 Interesting. Also interesting to know would be how many downloads and/or purchases it led to of the song. Call it a case study in the new media vs. old media marketing discussion...with some conversion metrics to boot. Any idea? Interesting. Also interesting to know would be how many downloads and/or purchases it led to of the song. Call it a case study in the new media vs. old media marketing discussion…with some conversion metrics to boot. Any idea?

]]> By: Frank Morgan http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347441 Frank Morgan Tue, 12 Feb 2008 16:16:53 +0000 http://blog.compete.com/2008/02/12/apple-ipod-music-search-ranking-2007/#comment-347441 Those ads really do work!! I got to get my track to Apple's marketing dept right now Those ads really do work!!

I got to get my track to Apple’s marketing dept right now

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