Explosion in search marketing, web analytics and online advertising fuels expansion

BOSTON, Ma. – February 11, 2008 – Compete, Inc., a leading web analytics company, today announced that 2007 was its fifth-straight year of record growth.  By capitalizing on the increase of spending in search marketing, web analytics and online marketing and introducing innovative products, Compete achieved year-over-year revenue growth in excess of 50%.

“The shift to online has accelerated from a steady flow to a torrent.  Industry pundits predict a doubling of spending to nearly $42 billion by 2011 [eMarketer, Dec. 2007],” said Compete’s CEO, Donald McLagan.  “Our company’s growth, which has been nearly 1,000 percent over the past five years, is driven by marketers’ need for online data about their customers and competitors’ engagement, loyalty and online and offline sales.”

Among Compete’s 2007 highlights were:

Breakthrough New Products:
Compete released four new tools that give marketers unparalleled insights into improving online performance and results:

• Behavior Match™, a groundbreaking new tool that provides media buyers with vital information to maximize their strategic publisher and ad network investments
• Ad Analyzer™, an innovative service which lets marketers measure the impact of ads (their own and competitors) on consumer behavior within target customer segments to maximize online advertising ROI
• Compete Search Analytics™, a Web-based resource that delivers the industry’s richest search analytics on a revolutionary pay-as-you-go basis
• Compete Search Analytics Select™, the only service that precisely targets searches within the most profitable customer segments so marketers can focus on how their search investments are lifting sales and building brand equity

Success of Compete.com:

Compete.com, the first website to offer free premium competitive web metrics to marketers and web savvy consumers, celebrated its first anniversary in 2007 with more than 60,000 registered users. The site had a record month in December 2007 with 706,552 unique visitors. Compete’s award-winning blog has become a source for timely, humorous market information, and is ranked #24 on the AdAgePower150. To read the blog, visit: http://blog.compete.com/

Industry Recognition:

In addition to its revenue growth, product innovation and the ascension of Compete.com, the company achieved industry recognition as the “Best Content Search Engine” (Searchonomics), was a MITX award finalist for Search Analytics™ and was #19 on Deloitte’s Technology Fast 50 list and #824 on the Inc. 5000 (one of the fastest-growing privately held companies in the U.S.).

To download Compete’s research around its automotive, financial services, travel and wireless practices visit: http://www.competeinc.com/research/spark/

About Compete, Inc.

Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com, or to join the conversation visit compete.com.

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