Subscribe to RSSLess Than Perfect But Still Lots to Learn
The end of the Super Bowl brought broken hearts to New England and elation to New York (and many other places). But it also brings the competition for some of the world’s biggest brands to capitalize on the record-setting price they paid for Super Bowl commercials. With prices reaching up to $3 million for a 30-second spot, which advertisers got the most for their money by connecting their ads to their online presence in search and social media? Check out Reprise Media’s Super Bowl scorecard to see which companies scored and which ones choked.
Compete and Reprise have been able to see past the Boston-New York rivalry and come together for a partnership to analyze data on user behavior and online traffic trends surrounding the Super Bowl. Compete will be collaborating with reprise on study later this month to understand the best and worst of online/offline advertising coordination. Check back towards the end of February to download the study.
