Comments on: Do Automotive Brands Engage Online Car Shoppers?

By: Ralph Paglia

Ralph Paglia — Mon, 16 Jun 2008 16:18:46 +0000

This ia a great post to look at from a perspective that incorporates more than the factors that Mike identifies… Could the difference in demographics, such as educational and income levels between Chevy and Toyota automotive intenders be influencing their levels of engagement.

By: Ralph Paglia

Ralph Paglia — Mon, 16 Jun 2008 14:27:03 +0000

This is a very informative article and I thoroughly enjoyed sharing it with my website design team at ADP Digital Marketing. One of our projects right now is identifying the most significant Key Buying Activities (KBA) and then configuring our Omniture SiteCatalyst software to track and report on those KBA’s. This post has assisted us in defining those KBA’s and further validates the KBA project.

By: Mary Butler

Mary Butler — Wed, 23 Apr 2008 17:57:47 +0000

Re: Request a Quote visitation for Saturn; there is no “request a quote” link on the vehicle brand site. Which consumer activity on the Saturn site corresponds to RAQ for the Automobile Website Engagement Study?

By: search

search — Sun, 20 Jan 2008 21:40:31 +0000

thank you very good article

By: Luxury

Luxury — Thu, 10 Jan 2008 09:51:12 +0000

Thanks for sharing an interesting study.

We will immediately share it with our sales and IT staff.

By: Kango Ling

Kango Ling — Thu, 10 Jan 2008 03:19:56 +0000

I’d have thought something like this would involve local search to a large degree. After all, it’s just about perfect to find a local dealer who provides best value, and the time spent on the search is worth it for the customer, unlike for a pizza or a toaster.