Comments on: MediaPost - From the Head To The Torso http://blog.compete.com/2008/01/07/mediapost-from-the-head-to-the-torso/ web insights powered by over 2 million U.S. online consumers Wed, 20 Aug 2008 16:32:58 +0000 http://wordpress.org/?v=2.3.3 By: Mike http://blog.compete.com/2008/01/07/mediapost-from-the-head-to-the-torso/#comment-285912 Mike Mon, 07 Jan 2008 17:17:47 +0000 http://blog.compete.com/2008/01/07/mediapost-from-the-head-to-the-torso/#comment-285912 @Silicon Valley - My guess is that ISPs, etc build selling aggregated anonymous data it into their long contracts that most of us agree to without reading. ISPs know where we live, etc from which they could infer demographics. @Silicon Valley -

My guess is that ISPs, etc build selling aggregated anonymous data it into their long contracts that most of us agree to without reading.

ISPs know where we live, etc from which they could infer demographics.

]]> By: Silicon Valley http://blog.compete.com/2008/01/07/mediapost-from-the-head-to-the-torso/#comment-285868 Silicon Valley Mon, 07 Jan 2008 16:47:25 +0000 http://blog.compete.com/2008/01/07/mediapost-from-the-head-to-the-torso/#comment-285868 <blockquote><i>We built our own proprietary panels from software people can download and opt into sharing their clicks with us. We also buy data from companies that can resell it to us like ISPs or desktop application developers. We make sure we have permission to look at what people are doing online. We have had a panel of two million folks for about seven years now. </i></blockquote> What is the incentive for people to share their data with them? This is confusing, are they using their panel of two million also make inferences about the data that is resold to them from ISPs and desktop application developers. Usually ISPs don't require personal demographic information from their customers. The problem with these short interviews is the lack of specificity.

We built our own proprietary panels from software people can download and opt into sharing their clicks with us. We also buy data from companies that can resell it to us like ISPs or desktop application developers. We make sure we have permission to look at what people are doing online. We have had a panel of two million folks for about seven years now.

What is the incentive for people to share their data with them?

This is confusing, are they using their panel of two million also make inferences about the data that is resold to them from ISPs and desktop application developers.

Usually ISPs don’t require personal demographic information from their customers.

The problem with these short interviews is the lack of specificity.

]]>