November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records?
Written by Jeremy Crane (contact - e-mail) -- December 12th, 2007 |
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If there was any doubt that search is still on the rise November should put that to rest. November brought us a number of firsts in the search world. Overall the US online population posted a new record for the number search queries performed on the top engines with over 8.1 billion. That’s roughly 48 monthly searches per person on average! And it’s 12 more (+34%) monthly searches than the 36 per month that Compete estimated for November 2006. Oddly enough the rising tide managed to lift the biggest fish in the pond.
Google market share increased to a record 69% of search queries in November on volume gains of 2.5%. That puts market share nearly 10ppts higher with close to 2 billion more queries than the same month last year. Meanwhile MSN/Live held steady, slightly above year ago market share levels. Ask also held steady month-over-month but remained slightly below last November’s market share levels. Yahoo! managed to capture the distinct honor of being the only one of the top players with lower year-over-year query volumes. In fact web search queries on Yahoo! were down 10% from November 2006 despite the huge market gains. The continued losses pushed Yahoo! market share to a record low in November.
The recap …
- Google volume and market share increased to record levels … again
- Yahoo! volume and market share decreased to a new low … again
- MSN/Live market share held steady on slight volume gains … again
- Ask market share held on to last month’s gains but didn’t move any higher
- 8.1 billion served, that’s a lot of questions … no wonder Jeeves went into retirement.
*Search market share includes web search only and is calculated based on unique queries within each session during the given month.
Did you like that post? You'll love these.
- October 2007 Search Market Share: Is taking shots at the big guy working for Ask?
- December 2007 Search Market Share: Status quo even after some minor adjustments
- August Search Market Share: Back to Status Quo
- March Search Market Share: March Madness in the Search World
- April Search Market Share: Yahoo! Gains, Outpaces Google
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December 12th, 2007 at 8:11 pm
Well, this is the true self fulfilling prophecy. The more users on the net and the more information the store on it, the more Google, Yahoo and the rest will be used to search. The net of it all is that there is just to much information and too many choices and when that happens you need some means th filter through it all.
Thanks for the post.
December 13th, 2007 at 7:12 am
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December 14th, 2007 at 12:44 am
Live has improved a heck of a lot, including their results and speed. Almost goes toe-to-toe with Google. Almost..But not quite. Their speed at adding new pages to search rankings is woefully slow. Best advantage Google has, for now, is that blog posts get indexed and ranked instantly, as soon as someone publishes a post. I don’t know how they do this, but it’s kept Google far ahead of the curve.
December 14th, 2007 at 1:57 pm
I wonder if there is a natural ceiling to search market share.
December 14th, 2007 at 3:23 pm
It is a mystery why Yahoo is declining. Their users must be going to Google as they become more sophisticated searchers. :-?
But even more interesting is that the domain is still is a top destination on the internet and Yahoo news is more popular than Google news.
Maybe their portal isn’t as informative as it used to be - now that social sites and blogs have become alternative informational resources.
Just 6 years ago, Yahoo had the same front runner search status as Google has now - this shows that you must maintain your position and never get laxed
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December 15th, 2007 at 10:07 am
yahoo! search introduced a neat new user interface and made some significant changes in the index recently. wondering if this trend had anything to do with those changes.
in any case, does this data include search queries from all the places where search could be performed from on the yahoo network (e.g. finance site, sports site etc.) ?
December 16th, 2007 at 6:22 pm
@Spandana - No this data is for pure web search on the main properties only. It does not include any affiliates, partners or syndicated search.
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December 20th, 2007 at 9:33 am
I’m fascinated about what’s driving Google’s success. According to the easy-to-make media/analyst comments, it’s because Google is great at branding. Yet the company breaks every rule in the branding rulebook, and its Lilliputian competitors keep failing by doing exactly what the brand marketing gurus tell them to do. There’s more going on here than meets the media eye, and I’ve pondered it in some detail at DIM BULB if you’d like to check it out: http://dimbulb.typepad.com/my_weblog/2007/12/googles-inertia.html
January 22nd, 2008 at 9:45 pm
Despite Google’s continuing dominance I’m game for Yahoo, because it gives very different results from Google.
April 7th, 2008 at 9:30 am
amazing stuff. thanks man