Comments on: McDonald’s Offline Promotions Drive Online Traffic http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/ web insights powered by over 2 million U.S. online consumers Sun, 22 Nov 2009 05:24:38 +0000 http://wordpress.org/?v=2.3.3 By: bassan loadcell http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-1247031 bassan loadcell Wed, 26 Aug 2009 14:49:30 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-1247031 hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 466 blog. tnx. Msj number . 466 hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 466 blog. tnx. Msj number . 466

]]> By: bassan http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-1072315 bassan Tue, 19 May 2009 20:05:10 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-1072315 hi, msj 513 wonderful blog 513 share hi, msj 513 wonderful blog 513 share

]]> By: Andrew http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-741965 Andrew Thu, 31 Jul 2008 10:31:55 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-741965 I had meant the game was hosted by promotions.com previously and was now hosted by corsis.com, not that promotions.com had become corsis.com. I was unaware of the merger between the companies. I had meant the game was hosted by promotions.com previously and was now hosted by corsis.com, not that promotions.com had become corsis.com. I was unaware of the merger between the companies.

]]> By: Chrissy http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-307881 Chrissy Wed, 23 Jan 2008 02:39:19 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-307881 Very interesting data Very interesting data

]]> By: George Nimeh http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-242164 George Nimeh Mon, 03 Dec 2007 01:22:29 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-242164 Nice data, but not sure if I agree with your conclusions. I think: The increase in "attention" is more an increase in "frustration" from people spending time trying to find the game on their site. The fact that they are not taking advantage of the traffic spikes is disheartening. An additional game piece or *something* to reward people for interacting with the brand online and *something* to encourage them to visit a McD's again ... Sad that after all the obvious signs, they've done little to take advantage of a freebie. Worse that they (or their agancy) has not figured out how to do integrated comms. Nice data, but not sure if I agree with your conclusions. I think:

The increase in “attention” is more an increase in “frustration” from people spending time trying to find the game on their site.

The fact that they are not taking advantage of the traffic spikes is disheartening. An additional game piece or *something* to reward people for interacting with the brand online and *something* to encourage them to visit a McD’s again …

Sad that after all the obvious signs, they’ve done little to take advantage of a freebie.

Worse that they (or their agancy) has not figured out how to do integrated comms.

]]> By: George Potts http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-240254 George Potts Sat, 01 Dec 2007 01:09:36 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-240254 I don't find a traffic bump at McDonalds.com surprising at all. Your logic is not sound. Isn't it equally logical that people would go to the McDonalds.com site first looking for the game and then spend more time on the site, surveying it for the game (thus increasing attention share)? I don’t find a traffic bump at McDonalds.com surprising at all. Your logic is not sound. Isn’t it equally logical that people would go to the McDonalds.com site first looking for the game and then spend more time on the site, surveying it for the game (thus increasing attention share)?

]]> By: Adam Tornes http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-240041 Adam Tornes Fri, 30 Nov 2007 20:19:06 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-240041 Interesting tidbit! I had meant the game was hosted by promotions.com previously and was now hosted by corsis.com, not that promotions.com had become corsis.com. I was unaware of the merger between the companies. http://www.thestreet.com/newsanalysis/technet/10372008.html Interesting tidbit! I had meant the game was hosted by promotions.com previously and was now hosted by corsis.com, not that promotions.com had become corsis.com. I was unaware of the merger between the companies.

http://www.thestreet.com/newsanalysis/technet/10372008.html

]]> By: anonymous http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-240019 anonymous Fri, 30 Nov 2007 19:52:08 +0000 http://blog.compete.com/2007/11/30/mcdonalds-monopoly-promotions-traffic/#comment-240019 Correction, hosted by corsis.com which is now promotions.com which was bought by thestreet.com ;) Correction, hosted by corsis.com which is now promotions.com which was bought by thestreet.com ;)

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