Comments on: The Myth of Cyber Monday: Busted.

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By: David Culbertson

David Culbertson — Fri, 30 Nov 2007 02:11:43 +0000

A lot of retailers clearly believe the hype as pointed out in today’s entry on the Email insider blog - “Cyber Monday Sees Record Retail Email Marketing Activity” - http://blogs.mediapost.com/email_insider/?p=546

By: SEO Expert

SEO Expert — Thu, 29 Nov 2007 14:31:11 +0000

Excellent Post. Glad to see you used your own technology to develop this theory as well. It’s been getting on my nerves how ‘hyped up’ cyber-monday has become. However, I have seen some other data that suggests traffic levels and time on site can actually drop off - while sales and conversion rates go up on Monday. This is because everyone has window-shopped, done their brick and mortar shopping and know exactly what’s left on their list. So they march in on Monday (or click in), order quick and they are out (less page views, overall traffic, etc). Have you seen any other stuides like this?

By: James W

James W — Wed, 28 Nov 2007 23:02:53 +0000

I’m not sure who exactly started saying that CyberMonday was the “highest” or “biggest” online sales day of the year but my experience is that it’s actually in early December, and is dependent on the days still available to ship prior to Xmas. It’s great marketing any maybe shoppers have been fooled but anyone in ecommerce knows that CyberMonday is a big day, but not nearly the biggest.

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