Who Will Be Shopping on Black Friday?
Written by Ceri Kirkland (contact - e-mail) -- November 19th, 2007 |
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Black Friday marks one of the busiest shopping days of the year. Many retailers open early and offer discounts on popular holiday gifts to attract consumers. Compete conducted a survey of over 900 consumers planning on shopping this holiday season. Nearly half of those surveyed will head to the stores on Black Friday to take advantage of the deals. 57% plan on completing over half of their holiday shopping on that day.
When asked what time they will begin their trek to various retail outlets, 62% plan on getting to the stores before 8 a.m. Over a third of respondents will start their Black Friday shopping at Walmart. The store had already began releasing deals on select products such as Laptop computers ($348) as early as Nov. 1.
Savvy shoppers will be scoping out deals online ahead of time. 75% of those surveyed will research pricing and product information online before heading to the store on Black Friday. Websites such as bfads.net collect ads from various retailers and condense them for the consumer. About 3 million unique visitors went to bfads.net in November of last year.
Nearly 20% of respondents will be shopping for a spouse or significant other on Black Friday. That special someone may be wearing their present, as clothing and jewelry were the most popular products. Of Black Friday shoppers surveyed, 69% will plan on spending less than $500 that day.
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November 19th, 2007 at 4:43 pm
Ceri,
I used http://bfads.net last year to do all my black friday shopping. That site is great. I will be using them again this year.
Your pie chart shows most shoppers will be going to Wal-Mart. I too was probably going to go the Wal-Mart first, but after seeing the wal-mart ad on bfads.net , I won’t be shopping at Wal-Mart.
Their BF ad this year is terrible. No wonder they didn’t want any one to see it until today. I now will be selecting Best Buy as my first choice.
I wonder how much this pie chart would change after the consumer sees the BF Wal-Mart ad?
Thanks for the article,
John
November 19th, 2007 at 6:09 pm
John -
Thanks for the feedback! According to a NYTimes article, bfads.net received a cease-and-desist letter from Wal-Mart last month.
For this reason, they will not post ads on their site.
http://www.nytimes.com/2007/11/18/technology/18digi.html?ref=business
http://bfads.net/WalMart-Legal-Threats
Interesting question also, our search analytic tool will show you that bfads.net is the top ranked destination for consumers searching for the term “walmart deals” online.
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