Before that bonus casino on net casino on line italiano casino craps gambling online casino online affidabili video poker pc

Any insight?

Regarding whether the trends hold true over time, perhaps you can look at “decile mobility,” that is, the percentage of today’s top 10% of searchers show up in a different decile in the next time period.

Thanks again…

and what percentage click on the organics first.

Furthermore, it would be interesting to see what was the average final position they clicked on until they are satisfied with the answers they had attained

In response to the comments I’m not sure if I agree… I think the statistics are definitely something to look at and consider when search engine optimizing; but to say that a “best seller” can out perform something in “less demand” would vary depending on the product and the search engine.

I help with marketing for a national dining guide dinersnation.com ( http://www.dinersnation.com ) and I’m constantly adjusting SEO; in retrospect if a site that marketed things that were not in high demand they could still out perform guys who readily update and sell high demand items.

I’ll use my particular site (a national dining guide), http://www.dinersnation.com as an example. I have 3000 some odd restaurants in my database, in a profile system similar to myspace; granted many of these restaurants have been in existence for many years (not high demand), and many of them have their own website (this makes my job even harder).

When an experienced web designer or marketing director designers advertising and/or a web page, it’s important to look at both the long tail and short tail hit from the consumer.

In my case, a potential viewer looks for 1 of 2 things:

1. (short tail) - The EXACT name of a restaurant (I’ll say this is the “hot new item” which is one of the hardest to compete with)
or
2. (long tail) - Something in the category of the restaurant. (think of this like restaurants in a particular area or that fit this criteria, only for our example it would be a product that relates to, or meets a particular spec or description)

in this case the short tail or “hot item” would be easily found in the top 10 pages of any search engine and theoretically outperform the out-of-demand item.

but here is the science behind all this madness.
The short tail hit typically has 1 to 2 possible search terms to find a particular site. in my case the exact name of a restaurant (which will usually lead them to the restaurant’s homepage)

BUT

for a long tail hit result you have a multitude of possible search terms. In my case, 50. There are 50 general search variations in order to find just one profile (product) on my site. Not including all the random and weird variations of words or phrases that could accidentally send someone stumbling onto a page.

Consequently, the Long Tail effect does not apply to search queries : top searchers account for a too important part of the queries.

Do you agree?