Launch Analysis: Tripadvisor Travel Network
Written by Ryan Carrigg (contact - e-mail) -- October 29th, 2007 |
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The News:
In June, TripAdvisor introduced Traveler Network, a social-networking platform that allows users to connect with fellow travelers and share their experiences. Members exchange pictures and videos from previous trips and offer advice on where to go and what to see for future adventures.
Compete Analysis:
In its early stages, Traveler Network has quickly caught on with over 42,000 US travelers signing up in July alone. Showing momentum, the July sign-up volume was 65% higher than that of June. Even with strong early adoption, June and July’s combined sign-ups represent just 1% of TripAdvisor’s 6.8 million monthly visitors.
Traveler Network is growing its user base largely through referrals from early adopting members. In July, over 30,000 Traveler Network members used the site’s “Invite Friends” capability, representing the biggest single source of new memberships. Referrals from current members suggests that the content is compelling enough to grow a significantly larger user base.
Takeaways:
Traveler Network is helping to transform TripAdvisor into a next-generation travel portal. The integration of Web 2.0 functionality is attracting new members and further engaging existing TripAdvisor users. Over 42,000 new members enrolled in July, the first full month of existence. Growing referrals from current users is proof that enthusiasts enjoy the site enough to recommend it to friends, family, and colleagues. As with any social-network, the breadth of content relies upon its members. With a rapidly growing user-base, Traveler Network, still in its infant stage, is poised for success.
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October 30th, 2007 at 4:59 am
This is a great web site. I have some great web pages myself if you are interested to share. But I should not go on about my site too much, that is not fair, right?
October 30th, 2007 at 10:42 am
This is a practical resource. Prior to this, all one would have to reference would be Advertising, or travel reviews. This is a good option for getting real world experiences and finding out of the way places that may not be as commercial enough to appeal to the mainstream.
Amazing how cellphone videos and digital cameras are changing the world in just a decade
November 1st, 2007 at 9:34 am
I couldn’t agree more that tripadvisors service will be successful in the not so distant future. As a traveler and someone who enjoys remembering and sharing my experiences, I can’t think of a better way than trip advisor. As their integrated maps and other “extras” are available and make it easier to find out information about the places you want to go, I can see this becoming veyr popular. Next time someone asks you where you went on your backpacking trip in Europe, you can simply point them to your trip advisor account and answer any further questions from there. Brilliant!
May 19th, 2009 at 4:57 pm
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