Comments on: Facebook less efficient than MySpace? Shining the light on Page View Performance http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/ web insights powered by over 2 million U.S. online consumers Mon, 08 Sep 2008 17:21:50 +0000 http://wordpress.org/?v=2.3.3 By: Leonel Mcmahon http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-475548 Leonel Mcmahon Thu, 17 Apr 2008 22:27:23 +0000 http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-475548 confarreation definitive enhusk nippitate unincised swooning palaestrics geotectonic <a href="http://www.hairrazor.co.uk" rel="nofollow">Hair Razor</a> http://www.soccer.on.ca/ confarreation definitive enhusk nippitate unincised swooning palaestrics geotectonic
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]]> By: Idetrorce http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-257206 Idetrorce Sat, 15 Dec 2007 10:48:32 +0000 http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-257206 very interesting, but I don't agree with you Idetrorce very interesting, but I don’t agree with you
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]]> By: Max Freiert http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-196035 Max Freiert Tue, 30 Oct 2007 11:32:25 +0000 http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-196035 Jeff - That could very well be...of people looking at photos in the last two months, we've seen them browsing through about 140 per month. There are many legitimate reasons for Facebook to have a high PPM. In fact, the only reason I call motives into question is the dramatic year over year increase in this metric. Granted, there is substantially more content on the site now, but it's unclear whether this could cause an increase. Timo - Absolutely. But as a social network, theres inherently a degree of social. You might blast through a ton of pages, but I would assume that you eventually slow down to tag photographs, write on a wall, engage with an app, check out a group, etc. These actions will naturally bring average PPM down. This post was another take on how media buyers could look at an ads effectiveness. As your consuming pictures/profiles your generating ad impressions. Valleywag (among others) have reported on the poor performance of Facebook banner ads. Given the rate that pages are served, its nearly impossible for a visitor to take in an entire page, and ads are apparently losing eyeballs as a result. Jeff - That could very well be…of people looking at photos in the last two months, we’ve seen them browsing through about 140 per month. There are many legitimate reasons for Facebook to have a high PPM. In fact, the only reason I call motives into question is the dramatic year over year increase in this metric. Granted, there is substantially more content on the site now, but it’s unclear whether this could cause an increase.

Timo - Absolutely. But as a social network, theres inherently a degree of social. You might blast through a ton of pages, but I would assume that you eventually slow down to tag photographs, write on a wall, engage with an app, check out a group, etc. These actions will naturally bring average PPM down.

This post was another take on how media buyers could look at an ads effectiveness. As your consuming pictures/profiles your generating ad impressions. Valleywag (among others) have reported on the poor performance of Facebook banner ads. Given the rate that pages are served, its nearly impossible for a visitor to take in an entire page, and ads are apparently losing eyeballs as a result.

]]> By: Timo Paloheimo http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-195382 Timo Paloheimo Mon, 29 Oct 2007 20:43:27 +0000 http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-195382 Facebook has enhanced their user experience, making it easier and thus faster to find friends' profiles etc. Also I rarely have the patience to read all of people's profiles before moving on. Facebook has enhanced their user experience, making it easier and thus faster to find friends’ profiles etc. Also I rarely have the patience to read all of people’s profiles before moving on.

]]> By: jeff http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-195085 jeff Mon, 29 Oct 2007 14:17:28 +0000 http://blog.compete.com/2007/10/25/page-views-per-minute-facebook-myspace/#comment-195085 it seems like facebook would have such a high PPM rate because of how quickly people click through the picture albums. i know I might click through a whole 40 picture (so 40-page) album in a matter of minutes, and then do it with another right after, especially around halloween. it seems like facebook would have such a high PPM rate because of how quickly people click through the picture albums. i know I might click through a whole 40 picture (so 40-page) album in a matter of minutes, and then do it with another right after, especially around halloween.

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