In politics, as in life, birds of a feather do indeed flock together. By analyzing the online behavior of voters attracted to each presidential candidate, a telling picture emerges of where the candidates fall across the political spectrum and degree to which they are appealing to their respective bases in advance of the party nomination contests. Rather than parse through what the candidates say, the focus of this analysis is on what their online supporters do.

The following table highlights the percent of a candidate’s website visitors in September who frequented any of the top liberal or conservative blogs during the same month. These readership percentages were then compared (liberal % divided by conservative % in this instance) and sorted to create the ranking.


Observations:

  • Ardent anti-war candidate Dennis Kucinich can claim victory for being the “Most Liberal” candidate. Visitors to his website were nearly 3 times as likely to read liberal rather than conservative blogs.
  • Fred Thompson’s official entry into the Republican contest in September unleashed a tidal wave of conservative support, helping him secure the title of “Most Conservative” in these rankings. Mitt Romney and Mike Huckabee’s success at last week’s Values Voter Summit, however, in addition to unfavorable reviews of Thompson’s campaign to date, signal a tough road lies ahead for the South’s “favorite son.”
  • Despite coming from the bluest state in the nation, former Massachusetts Governor Mitt Romney appears to be succeeding at convincing conservatives that he is one of their own.
  • While Republicans have been quick to brand Hillary Clinton as a far left liberal, she is actually less liberal that all of her rivals. Clinton is campaigning beyond her base to the broader electorate as though she has already secured her party’s nomination.
  • Internet darling Ron Paul is attracting significant interest from the left, leapfrogging even Hillary Clinton. Of course with partisans like Bill Maher supporting him, it is no surprise that rank and file conservatives are less than enthusiastic about Paul’s candidacy.

Analyze more domains: + +

Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.

Link to This Post:     


Comments

RSS feed for comments on this post.
  1. Patacki

    How is Fred Thomson’s site attracting the largest volume of unique visitors? Is his IMDB profile referring traffic? Fred is basically a joke at his point… maybe it’s just people coming to check out the worst campaign in recent memory.

  2. Ryan

    Interesting look at the online world of politics. It surprises me that Ron Pauls %’s are so low, given that his supporters flood both conservative and liberal blogs with rants, heartfelt endorsements and the like. People are starting to call them Ron Paul spammers. In any case, once again the net is changing the game of politics. Check out this link for a good read (http://www.spartaninternet.com/2008)

  3. Tex MacRae

    What blogs did you count as liberal and which are “conservative?” I think it would be interesting to see of the blogs chosen as conservative were actually neoconservative. It would be more interesting if you had used pro-peace blogs vs. pro-war blogs, rather than liberal and conservative.

  4. Niklas

    Mike Gravel’s site got too little traffic? I’d like to see where he ranks!

  5. Tex MacRae

    Interesting. I appreciate the information.

  6. Howard

    PERCEPTION IS NOT NECESSARILY REALITY … DON’T BELIEVE THE POLLS …
    Obama supporters act as if the polls are a true reflection of what’s going to happen on November 4th. Obama has consistently tried to win each of his elections prior to a single vote being cast, by eliminating his opponenets on technicalities, or having the DNC dump Hillary, or by giving the false impression that he already won, before the election has even taken place. When you don’t have an actual record to run on … and all you can do is point out problems, and blame others, as Obama has, you have to rely on gimmicks that have nothing to do with your actual ability to lead … like accusations of racism ad nauseam … like early voting …busing and indoctrinating homeless people on the way to the polls … photo ops with big crowds … spending 4 to 1 on advertising … having the media in the tank … having Hollywood in the tank, having Acorn in the tank … and, having 98% of all black voters in the tank. But, all of these things are nothing more than a fabricated perception. They have nothing to do with a person’s experience, or ability to lead. They just reveal a candidate who will say, or do anything to get elected. That’s why the Obamabots are so worried. That’s why Obama is telling his disciples not to get over confident. That’s why the Obama campaign tries real hard to make it look like Obama has already won … just like they did in the run against Hillary in the primaries. I happen to believe there are legions of people who are going to vote for McCain on November 4th … unlike the ‘in your face’ Obama supporters, November 4th is when the McCain supporters will express themselves. A vote for Obama is a vote for voter fraud, corrupt media, and a road to socialism. Keep America safe and strong, elect McCain/Palin on November 4th.

  7. bassan

    hi, msj 339 wonderful blog 339 share


  8. bassan loadcell

    hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 345 blog. tnx. Msj number . 345

  9. merdiven

    Hi, We have been manufacturing stair. 310 merdivenci 310


Have something to say? Leave a Comment

Get the comments RSS feed, instant notification of new comments

Latest Blog Posts:


Nov 6: Dicing into Facebook Ads
Nov 5: “Game Over” for Wii?
Nov 4: Want a Tip about Podcasting? Digital 180 Speaks with Tippingpoint Labs’ Chief Strategy Officer
Nov 3: More Castrol Traffic No Fantasy
Nov 2: Digital 180 Speaks with Espresso’s Managing Director Marta Kagan
Oct 30: Apple Having a Little Fun
Oct 29: HTC Poised to Grow as Smartphone Market Expands
Oct 28: Getting The Most Out Of Compete PRO : Keyword Destination Reports
Oct 27: Walmart and Amazon declare war : Online Retailers Fight for Book Sales
Oct 26: Clicking Their Way to Home Improvement: How Consumers are using the web in home improvement projects
Oct 23: Ads That Reject The Click
Oct 22: September Search Share: The Bing train keeps rolling but not at Google’s expense
Oct 21: The Economy Helps Boost the Prepaid Market
Oct 20: Browsers for Food
Oct 19: September search term biggest movers are here!
Oct 16: Can Microsoft’s Zune HD challenge the iPod?
Oct 15: The Dove Soap Bubble
Oct 14: Sept Data is Live: 2009 is BIG for Back to School
Oct 12: Sweetness! Compete PRO just got that much better!
Oct 9: Toyota Spending Big to Get Off the Sidelines