Blastro.com, an “urban” music videos site, charged into the top ranks of online video competitors in August, ‘rapping’ up a summer-long surge of double digit growth, despite an overall summer slowdown.

Blastro displaced Veoh.com to rank 10th among online video competitors, behind Google/YouTube and a lineup that has become familiar in recent months. Google continues to dominate the industry, with a market share hovering around 50%.

Blastro grew Visits by 36% in August, after surging ahead 59% in July. ManiaTV.com also grew by a similar rate in August, but after sliding from a high of nearly 20MM Visits in June.

Compete ranks the top video properties at the competitive level, so that parent company Google takes credit for YouTube, etc. Market share is based on Visits to the top 20 sites. The overall competitive set contracted 10% in August.

Even though it was narrowly edged out of the top 10 competitors, Veoh continues to rack up major league Engagement stats. Veoh dueled with YouTube over the summer to claim place as online video site with the longest Average Stay.

Veoh, which bills itself as a personalized internet television network, is premised on the concept of “long form, television quality content.” Lest one claim the startup’s approach to content skews the rankings, take note that Veoh also led the competitive set in other key Engagement metrics (after Google/YouTube).

With 3.6 Visits per Visitor and 4.8 Pages per Visit in August, Veoh definitively claimed position as the 2nd most Engaging online video competitor in August.


Analyze more domains: + +

Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.

Link to This Post:     


Comments

RSS feed for comments on this post.
  1. Dan Schawbel

    I can’t see anyone beating YouTube anytime soon. Especially because they have deals with all the record labels.

  2. Franklin Schwartz

    Dan, Veoh isn’t going after the music video market.

  3. orkutup.com

    It is the best service to us to know status of our website in INTERNET
    Thanks
    http://www.orkutup.com

  4. Claude Gelinas

    The technological muscle behind YouTube is probably one of the many reasons it’s still going strong, as the number 1 market leader for online video.

  5. Bax

    Youtube has attracted so many users because they give away stolen content. You could be #1 too if you offered everything for free, and allowed pirated content. Sense google has all the money in the world now, they can do what ever they want. That really sucks for all of those who played by the rules.


Have something to say? Leave a Comment

Get the comments RSS feed, instant notification of new comments

Latest Blog Posts:


Aug 27: Guest Post: How Are Hyundai’s Strengths Transferring Across Vehicle Categories?
Aug 26: What Else are iPhone Researchers Into? Blogging and Travel Sites
Aug 25: July Search Market Share Update: Everyone Dips But Google
Aug 22: Yahoo! Takes Gold in Olympic Reach, NBC Squeaks Win in Engagement
Aug 21: Forget Bush Fatigue, Obama Fatigue is Here (To Stay?)
Aug 20: The iPhone Comes to Best Buy: Good Buy or Good-Bye for Consumers?
Aug 19: Kruger: A Battle of Might, Will… What Were We Talking About?
Aug 18: The Mass Affluent and the Economy
Aug 15: Superhero… Phones? Cell Phone Microsites Ride the Hype of Big Summer Movies
Aug 14: Borders.com Now in Control of its Own Destiny
Aug 13: Is Circuit City Making a Comeback, or is Best Buy #1 Online?
Aug 12: The Dark Knight: Is the Knight of the Box-Office Also the Knight of Online Search?
Aug 11: Priceline Guarantees Sunshine, Gets Conversion
Aug 8: Olympics Online: ESPN, Yahoo!, NBC Battling for Gold
Aug 8: July data is now live! Media sites dominate top movers
Aug 7: Where is the Growth in Vehicle Insurance?
Aug 6: Could Soaring Traffic to RIM and Samsung Sites Spell Trouble for Motorola?
Aug 5: Interview with Digital Marketing Rock Star Mitch Joel
Aug 4: June Online Video Market Share: YouTube and Jokeroo Crash Network’s Summer Vacation
Aug 1: Retailers Race to be Head of the Class