Comments on: Yapta: Your Amazing Personal Travel Assistant

By: merdiven

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By: bassan

bassan — Tue, 19 May 2009 17:38:00 +0000

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By: ELD DANISMANLIK

ELD DANISMANLIK — Tue, 14 Apr 2009 17:01:32 +0000

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By: iso 9001

iso 9001 — Mon, 13 Apr 2009 20:49:34 +0000

Very nice

By: aop

aop — Fri, 19 Oct 2007 11:33:24 +0000

Personally, I think this would make a better plugin - where Yapta would just pick up your flight plans as you purchase from the browser.

Get idea, but people are lazy and the market for this kind of travel software it limited.

By: lokimikoj

lokimikoj — Fri, 21 Sep 2007 19:55:29 +0000

Hello

Very nice point of view! Respect!

By: Mike Volpe - HubSpot Internet Marketing

Mike Volpe - HubSpot Internet Marketing — Fri, 21 Sep 2007 16:44:37 +0000

I really think a lot of companines approach marketing in the wrong way and try to do a big “launch” or “buzz” campaign and do all thier activities and spending all at once. Marketing is most effective with repeated exposures, so a lot of marketing in a short time is actually less effective than marketing over a period of time. Also, if you only have a limited budget, you are much better off getting your message in front of 100 people 5 times, than 500 people one time.

So… in this example I bet they made simialr mistakes to what everyone did in 1999 during the last dot-com bom (does anyone remember those mistakes?) - trying to have a “big splash”. The result is a lot of interest that falls off rather quickly, and often this interest is from people who just love to check out what is hot but will not be good long term customers.