Facebook now ranked 3rd in Page Views; MySpace down nearly 20%
Written by Max Freiert (contact - e-mail) -- September 11th, 2007 | Recommend ThisMySpace has enjoyed a relatively long and successful run as in a red hot sector of the internet, but it may not be long before the site has to defend this title. Facebook, having gone through big changes about every three months for the past year, may have finally started to pull users away from the incumbent. Facebook has grown not only in member base, but also in member engagement, while MySpace has fallen dramatically on these same measures.
- In terms of both monthly Attention and Page Views, MySpace has been the highest ranking site on the internet since early 2006.
- What it lacks in unique visitors, MySpace makes up for with intensity: people visit an average of 18 times per month, and stay for over 26 minutes.
- Facebook received 15.7 billion page views in August. This puts the site squarely in third place (across the internet) in terms of page views
- Since launching its application platform, Facebook attention has grown over 50%.
- Visitors to Facebook have been spending more time on the site, and visiting more frequently in August than in any other recent month.
There’s still a substantial gap between traffic to these two social networks, but Facebook’s growth trajectory, seemingly endless supply of 3rd party applications and multiple ways for members to engage one another makes it a serious threat to MySpace. But how does this engagement happen? Later on this week we’ll take an in-depth look at Facebook usage…stay tuned.
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September 12th, 2007 at 1:38 am
hmm… interesting stats, however a single month-to-month comparison during summer when college usage is down probably isn’t the best way to make a sweeping statement about page views & market share. while you may eventually be correct in your assessment, i think a longer comparison timeframe of at least 3-6 months might be more prudent. also single digit % increases or decreases could be statistically insignificant.
anyway, i’m not saying your overall point isn’t on target, but i’m more likely to believe double-digit % shifts over multiple months are indicators of significant shift in trends.
the summary is interesting nonetheless, and definitely you picked an interesting subject to study.
tell us more :)
- dmc
September 12th, 2007 at 1:55 am
September 12th, 2007 at 5:22 am
While I agree with Dave’s comments, I think your month on month comparison certainly show, quite clearly, the relative differences between myspace and facebook irrispective of seasonal variation.
Over here in the UK, Facebook is 3rd most popular (alexa) and more importantly is the only social network out of the big 4, (myspace, bebo, orkut, facebook) to be maintaining exponential growth. The others are static or declining. To see any website climb 7 places when it’s within the top 20 indicates explosive growth, the likes of which I’ve never seen before… ever!
http://www.alexa.com/data/details/traffic_details?site0=www.facebook.com&site1=orkut.com&site2=bebo.com&site3=myspace.com&site4=&y=t&z=3&h=300&w=610&range=3y&size=Medium&url=www.facebook.com
These are exciting times, I’ve sure we’ll all be keeping a close eye on things moving forward.
Paul Reilly
http://facebump.com
September 12th, 2007 at 7:51 am
Dave/Paul- Great points! I’m not sure that August is a bad time to do this analysis; if you want to assume Facebook and MySpace users are predominantly college students, they typically have a large network of non-local friends to communicate and share information with, and could actually use the services more when out of contact with this group. In any event, we haven’t done any seasonal analysis (its difficult when both keep growing rapidly).
To address the one month timeframe: Facebook has been surging on essentially every metric we track, while MySpace is trending downward, for the last 6 months Check out some comparisons of Facebook and Myspace in in our site analytics tool (siteanalytics.compete.com) for more (August will be added soon)
Single digit changes could be negligible, but for sites with as much traffic Facebook and Myspace, they start to become very relevant, especially when a site down or up on every measure of engagement.
Come back friday for a much deeper dive…
September 12th, 2007 at 9:52 am
I think the results are an indication of what is coming this fall when students head back to campus. To say that the college users aren’t logging in while not in the middle of a semester is crazy. What college student do you know doesn’t have some form of internet access when away from campus. When I was in school I logged in more at home than on campus. Myspace is losing its reigns even if I don’t want it to!
September 12th, 2007 at 12:53 pm
I do agree with Greg. Most of the users are students and studies plays major role in the ranking of traffic, as students visit lesser comparing to the holidays. This could be confirmed by keeping on watch on this though. It would be helpful to get a pulse of what’s going on, what impacts on ranking factors.
Regards,
blog.webgk.com
September 14th, 2007 at 4:24 pm
These stats are very telling - but where are they from? comscore?
September 14th, 2007 at 5:10 pm
Shruti - All of the data in the Compete blog are built on clickstream data from Compete’s 2 million person panel. For more information on our methodology, please visit http://www.compete.com/help#snp3
September 14th, 2007 at 5:15 pm
@Shruti, also - for more stats and comparisons, check out - http://siteanalytics.compete.com/myspace.com+facebook.com/
October 9th, 2007 at 1:06 pm
Nowadays, people who use MySpace appear to love the visibility they get from it, at large.
Facebook, however, appears destined to be used as a “small groups of friends chatting with each other” kind of service.
Since both “social networking” services are used so differently, there’s no reason people couldn’t use both at the same time.
October 23rd, 2007 at 8:56 pm
does that result based on US only?
facebook is far more popular in asia as everyone knows here
October 26th, 2007 at 10:20 am
“People don’t appreciate how many page views on the Internet are in social networks.”
Eric Schmidt, speaking at Google’s Zeitgeist conference recently said: “People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon.”
It’d be int…
November 16th, 2007 at 9:39 pm
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November 30th, 2007 at 9:23 pm
January 1st, 2008 at 12:08 am
Yahoo used to occupy the No. 1 spot, then Google took over. Myspace is the no. 1 and Facebook may take over that spot. But that is the beauty of competition. It makes things better.
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