Compete’s booth at Search Engine Strategies in San Jose captured the attention of many SES attendees this week. In addition to jaw dropping demos of our new Search Analytics, thousands felt the rush with free cans of Compete-branded Energy Drinks.

But Compete wasn’t the only one popping eyeballs at SES. Here we present the Compete Best-In-Show 2007 SES Awards to celebrate our fellow exhibitors who impressed us with their awesome marketing genius.

Best Short-Attention-Span Toy

No More Landing Pages! gave away the classic the Paddle Ball game, emblazoned with the company’s revolutionary cry in canary yellow. The retro toy landed in the tchotchkes totes of SES 2007’s most discriminating schwag masters.

Best Tongue-In-Cheek Giveaway

Omniture was cooking with a dash of irony when they baked chocolate chip cookies for SES. The web analytics company, which cookies visitors for tracking purposes, served up persistently tasty treats for attendees with a sweet tooth for incisive data.

Best Giant Gold Panhandle

iProspect struck it rich with a larger-than-life recreation of every search marketer’s ultimate dream: a pan full of gigantic gold nuggets. If only the original California Gold Rush ‘49ers had upstream keyword intelligence…

So what’s the most popular schwag? We measured traffic for key domains related to our top 3 contenders.

The Golden Nugget Casino in Las Vegas, home to the Hand of Faith, the world’s largest golden nugget, edges out Mrs. Field’s Cookies, behind-the-scenes baker of Omniture’s delicious double entrendre. Meanwhile, virtual paddle ball stop dosgames.com maintains a steady 3rd place.

Best “Show Me the Money” Experience

Adapt offered adventurous SES attendees the chance to grab thousands in search marketing promotions, if they dared to become an “SEM-in-a-Box” by stepping into a wind chamber where discount flyers flew fast and furious.

Best On-The-Spot LifeHack

Jingle Networks 1-800-Free411 picked up the call on interactive live demos, offering out-of-town SES attendees a free connection to local services from a bevy of translucent tangerine phones.

Directory assistance operators like innovative pioneer Free411 are a force in the fast growing local search segment. Here we see with Compete Search Analytics that Free411 is capturing a good share of search traffic from the keyword [411], along with several ad networks and traditional DA providers like the Super Pages.

Finally, a huge thank you goes out to everyone that came by the Compete booth. It was a great show for Compete and hopefully we helped make it a great show for you. Keep an eye on this space for more upcoming opportunities to get in on our new Search Analytics tool for free.

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