Wedding Bells Ringing on the Web
Written by Ceri Kirkland (contact - e-mail) -- July 27th, 2007 |
Share - Save - E-mail
Wedding season is in full swing, and I’ve learned first hand that planning a wedding is no easy task. Theknot.com is a social networking website that allows “brides-to-be” to research, shop, plan, and share their stories. As with many wedding websites, seasonality proves to be a limiting factor in terms of traffic. Theknot.com experiences a decline on average of about 22% in unique visitors from October to December each year. Similarly, weddingchannel.com experiences a 29% decline during that holiday season.
Theknot.com and its closest competitor, weddingchannel.com, both peak in traffic during the month of June. However, both sites experienced a y-o-y decline last month by 23% and 11% respectively. Couples preparing to have their wedding on the “luckiest wedding day ever” didn’t seem to have an impact either sites traffic. Last month, weddingchannel.com had over 50k more unique visitors than theknot.com, but couldn’t stack up in terms of attention.
Theknot.com’s sister site, thenest.com, features home and money advice, decorating tips and recipies. By promoting migration over to thenest after the big day, theknot manages to keep couples “engaged” long after the honeymoon is over.
Did you like that post? You'll love these.
Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.
Link to This Post:
Get the 
July 30th, 2007 at 2:56 am
what you said perfectly correct - “Wedding season is in full swing” i have also started a matrimonial section in my personal website. Now it’s in FULL SWING. when u get time, please visit http://www.jeevan4u.com All ur suggestions and comments are most welcome. thanks for this info…!!!!
thanks in advance
July 30th, 2007 at 4:21 am
Why my website has not competerank?
http://www.1024k.cn/
August 15th, 2008 at 10:30 pm
couldn’t agree more with the “..seasonality proves to be a limiting factor in terms of traffic…” statement. It seems like there year round wedding and bridal shower planning going on.
April 14th, 2009 at 2:42 pm
ELD Danışmanlık İnternet Yazılım Tekstil San. Ltd. Şti Türkiye’nin her noktasına hizmet verebilen bağımsız bir kuruluştur. 2004 yılında firmaların internet sitesi ve yazılımları geliştirmek üzere iş dünyasına atılan firmamız, bugün, ELD Danışmanlık adı altında, internet sitesi ve yazılımlarının yanı sıra ISO9001:2000 Kalite Yönetim Sistemi, ISO22000 (HACCP), OHSAS, CE, TSE, Marka Patent, Logo Tasarım, Grafik Çalışmaları ve ayrıca Tekstil (Rivet Baskı) konularında aktif olarak hizmet veren bir firma haline gelmiştir.
ELD Danışmanlık 80 ‘den fazla referansıyla müşterilerine güven vermektedir
May 19th, 2009 at 2:33 pm
hi, msj 281 wonderful blog 281 share
August 26th, 2009 at 9:29 am
hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 191 blog. tnx. Msj number . 191
August 30th, 2009 at 9:20 am
Hi, We have been manufacturing stair. 276 merdivenci 276