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]]> By: Jeff Molander http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-140066 Jeff Molander Tue, 07 Aug 2007 14:20:08 +0000 http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-140066 Actually, Jeremy, you are 100% correct and I'm fully aware of Compete's trailblazing. I wasn't giving them credit for doing anything but paying attention -- to the attention companies like Compete are focusing on what they're calling "attention" ;) Actually, Jeremy, you are 100% correct and I’m fully aware of Compete’s trailblazing. I wasn’t giving them credit for doing anything but paying attention — to the attention companies like Compete are focusing on what they’re calling “attention” ;)

]]> By: Jeremy http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-131892 Jeremy Fri, 27 Jul 2007 20:47:58 +0000 http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-131892 Great comment Jeff ... although I do take exception to the cough ... cough ... Nielsen reference. I'm pretty sure Compete was the first to coin the term Attention and launch the metric on www.compete.com. I won't hold it against you that you give Nielsen credit for the move since your comment is so insightful and thought provoking. Thanks for reading. Great comment Jeff … although I do take exception to the cough … cough … Nielsen reference. I’m pretty sure Compete was the first to coin the term Attention and launch the metric on http://www.compete.com. I won’t hold it against you that you give Nielsen credit for the move since your comment is so insightful and thought provoking.

Thanks for reading.

]]> By: Jeff Molander http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-131887 Jeff Molander Fri, 27 Jul 2007 20:41:02 +0000 http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-131887 What does this (dependence of brands on Atlas and DoubleClick) say about how consumers use the Web? It says they use search to navigate -- not necessarily to discover. Affiliate marketing, domaining -- search marketing agencies for that matter have all discovered and 'monetized' the fact. Where have marketers been? For how long will middle-men get to cash in on what amounts to navigational habit? As I see it, there's a sub-economy working behind the scenes: an 'ignorance economy' wherein what marketers' collectively haven't understood has been leveraged into cash. As well, continued dominance of these companies is threatened by Web 2.0 -- namely the death of the browser and adoption of RSS/XML technologies that allow users to view the Web sans browser! Adoption of RSS has been rapid among popular hang-outs (i.e. Yahoo, MSN -- virtually every major portal provides feed aggregators) and relative newcomers like Bloglines. With Nielsen et al setting up to focus less on pageviews and more on user "attention" (i.e. length of stay on publisher sites) we're forced to examine how today's major players will cope. How is Almighty Google coping? One word: Feedburner. One of their smaller yet most important acquisitions to date. What does this (dependence of brands on Atlas and DoubleClick) say about how consumers use the Web? It says they use search to navigate — not necessarily to discover.

Affiliate marketing, domaining — search marketing agencies for that matter have all discovered and ‘monetized’ the fact. Where have marketers been? For how long will middle-men get to cash in on what amounts to navigational habit? As I see it, there’s a sub-economy working behind the scenes: an ‘ignorance economy’ wherein what marketers’ collectively haven’t understood has been leveraged into cash.

As well, continued dominance of these companies is threatened by Web 2.0 — namely the death of the browser and adoption of RSS/XML technologies that allow users to view the Web sans browser! Adoption of RSS has been rapid among popular hang-outs (i.e. Yahoo, MSN — virtually every major portal provides feed aggregators) and relative newcomers like Bloglines.

With Nielsen et al setting up to focus less on pageviews and more on user “attention” (i.e. length of stay on publisher sites) we’re forced to examine how today’s major players will cope.

How is Almighty Google coping? One word: Feedburner. One of their smaller yet most important acquisitions to date.

]]> By: Goobuntu http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-131837 Goobuntu Fri, 27 Jul 2007 19:11:53 +0000 http://blog.compete.com/2007/07/26/atlas-doubleclick-google-microsoft-ad-servers/#comment-131837 Porque Compete no me analiza?? Porque Compete no me analiza??

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