June Search Market Share Update: MSN still up without ClubLive
Written by Steve Willis (contact - e-mail) -- July 11th, 2007 |
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There’s been a lot of discussion out there about the spike seen from Live this month. As I said in the original post, this only matters if Microsoft can turn this traffic into actual search users. I was curious to see what the numbers would look like if I eliminated the searches originating from the Live Search Club, and this is what I got for the market share:
And the market share trends:
As you can see, Live still had a strong month and still (barely) has positive year-over-year growth.
If you haven’t already seen it, check out the full June Search Share post.
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July 11th, 2007 at 2:15 pm
Thank you for this great extra analysis is great.
The market share change excluding the Live Club searches looks about normal for this time of year. Google gets more use from academics than the other search engines do, and tends to lose share when when the school year ends.
According to ComScore Google lost share from May to June in 2004 and 2005, but not in 2006 (when the share loss was pushed back a month from June to July). Google then tends to gain share back when students return in September.
It will be interesting to see whether this pattern repeats this year, or whether Live (excluding Club) will take share on a sustained basis.
If Compete has any ability to shed light on whether this search shift is seasonal or not, that would be very interesting. Thanks again for the responsiveness.
July 11th, 2007 at 2:49 pm
Steve, out of curiosity, could you give absolute traffic estimates instead of percentages?
July 12th, 2007 at 8:11 pm
Bots Helped To Boost Microsoft Live Search Gains
http://informationweek.com/news/showArticle.jhtml?articleID=201001092
Some portion of the Live Search gains appear to be from people running bots.
July 17th, 2007 at 9:10 am
Do you have a sample set of data for UK usage of the search engines?
August 9th, 2007 at 1:38 pm
‘Web 3.0,’ Apparently, Has Interchangeable Parts
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!If Eric Schmidt’s right, the business world is in for another love-hate relationship around the bend: so-called Web 3.0. I say "so-called" because it…
April 7th, 2008 at 9:17 am
Yes, MSN has to run a long race to capture good market..
July 19th, 2008 at 6:20 am
Do you have any data for UK usage of the search engines?
May 11th, 2009 at 2:58 pm
thankx