Where DO we spend our time online? — The Compete Attention 200™ for June 2007
Written by Max Freiert (contact - e-mail) -- July 11th, 2007 |
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With imitation being the highest form of flattery, Compete’s been getting quite a few compliments from the competition lately. In late March, comScore introduced “visits” to their stable of analytics and Nielsen//NetRatings just announced a “total minutes” metric. As the internet has evolved, technologies like online video, and AJAX have made these new types of metrics a necessity in measuring online behavior. And that’s exactly why Compete has been offering both of these, for free, months before anyone else.
In February we introduced the Compete Attention 200™, the two hundred sites that received the largest share of online Attention among US internet users, in the month of December 2006. Based on the share of total time of time U.S internet users spend across the top one million websites, Attention adds a layer of context, by accounting for monthly fluctuations in the amount time people spend online. Half a year later, a lot has changed!
At a high level, several trends emerge.
- There is some evidence of seasonal shopping trends (retail related sites plummeted in attention)
- The web continues to socialize: media and networking sites gain attention across the board
- The NFL passes the ball to NASCAR in terms of sports attention, as it falls completely off the list
With the number of sites on this very active list, it’s difficult to call out specific changes. So here’s another thing we’ll provide before our industry peers: the ability to play with the data.
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July 12th, 2007 at 1:10 am
Just saw this, Interesting. Can you agggregate time on site by site category? ie, rollup wallmart and victoria secret into shopping?
For example NFL might be passing the ball to NASCAR not because racing is more interesting, but other a bunch of smaller sports sites like ESPN are dominating the space.
It would be interesting to see where people spend the most time. I imagine web based business applications eventually will rise to the top as workers keep these always on?
July 13th, 2007 at 1:46 pm
Is there a social service that matches up your surfing patterns? I had an idea awhile ago but have been to busy to make it myself.
http://iancamarillo3.blogspot.com/2007/03/this-website-tracks-your-web-usage-for.html
July 13th, 2007 at 7:29 pm
good thank yo
July 13th, 2007 at 7:30 pm
thank you
July 18th, 2007 at 10:28 am
Neilson’s new web metric likely to hurt Google, help Gaming
Today Neilsen/Netratings announced that they are ceasing to use the Page View and will instead be using the Attention metric I’ve been talking about. When the measurement of the web migrated from hits to pageviews, there were a whole raft of winners a…
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