Consumerist.com: Helping “Consumers Bite Back” With One Ferocious Bark
Written by Max Freiert (contact - e-mail) -- June 22nd, 2007 | Recommend ThisThere’s a marketing saying; “Any press is good press,” but that’s a hard line to swallow when the press in question is you coming in as runner up for the worst company in America according to Consumerist.com (Halliburton). With the consumer affairs focused blog growing substantially in 2007, and also spreading primarily anti-corporate messaging virally all over the web, Consumerist.com now poses a legitimate concern to some of the brands that have graced it’s front page.
Compared to other blogs, Consumerist.com is reasonably large, attracting over 300,000 monthly visitors in May. But what’s more interesting is where visitors go outside of the blog.
The chart above shows the top brand-related sites that May Consumerist visitors went to in the same month, by penetration*.
- Neither of the top two sites with the highest overlap, Ebay and Amazon.com, have had negative commentary on Consumerist recently. The very high penetration at both of these sites is partially a function of the relative volume of traffic to these monster retailers.
- Sites ranking 3rd through 10th all had at least one piece of negative press coverage on the Consumerist blog since the beginning of 2007. This overlap doesn’t clearly quantify the impact of consumerist.com on these other site visitors, but it does demonstrate the risk of potential Walmart shoppers seeing Walmarts blunders and deciding to purchase elsewhere.
Consumerist is constantly updated, ends up on the front page of Digg.com frequently, and as a Technorati 100 blog, receives a substantial amount of incoming links. As a result, a large share of Consumerist traffic is driven by search.
Why does this matter to brands? 57% of the search queries that drove traffic to consumerist.com referenced specific brand names. Essentially, people searching for information on “cingular” or “circuit city employee” would be served exposés on the two companies as highly relevant search results. As Consumerist.com grows, the risk of exposure only gets worse for the corporations…which is, ironically, terrific for everyone else.
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September 4th, 2007 at 9:15 pm
yeah the reason i would like to leave you is simply because i used to work for mcdonalds of rocky mount virginia i was there 3 years and was promoted over on a constant bases just because im a homosexual the owner larry mccarty is a chruch going man and doesnt believe that homosexuals should run his company and after he found out that i was also a female impersonater and i had a myspace website , he had a meeting with me and told me that i had 6 months to take down my website and to change my life style or never be promoted in his company of course since i was gay he never had any intentiongs on promoting me so what do i do the day he fired me he also had a no tressapssing paper sent to me by the franklin county sherriffs office . what do i do im from this county born and raised here he moved here frm va beach how can he do this to me and my family i need to fight back and i need to know how
February 25th, 2008 at 4:22 am
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April 14th, 2008 at 3:07 pm
Hi!
Just wanted to find out how many purchasers of Sony tv’s knew about their ” reconditioned tv program”. You can only contact Sony threw email or fax, yippee!!! I wonder if when Consumer Reports gave them a #1 rating if they knew this. If I had known this I would have bought a different brand tv. They get your $8oo-1200 and want to give you a used tv!!! I did take one stupidly an within 2wks it was on the fritz!!! So the option is to take another used tv!!! Maybe a class action suit should be pursued!!! I really hope other people in the ” reconditioned TV program ” get as mad as I am!!!!
Lenny Richer
June 23rd, 2008 at 2:47 am
Maybe God wants us to meet a few wrong people before meeting the right one,so that when we finally meet the person,we will know how to be grateful.
July 7th, 2008 at 12:11 pm
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