Comments on: Measurement, Engagement and Attention

By: bassan loadcell

bassan loadcell — Wed, 26 Aug 2009 14:16:22 +0000

hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 351 blog. tnx. Msj number . 351

By: bassan

bassan — Tue, 19 May 2009 18:51:47 +0000

hi, msj 326 wonderful blog 326 share

By: loan prime mortage

loan prime mortage — Sun, 07 Dec 2008 14:40:32 +0000

loan mortage status how mortage loan

By: Eric

Eric — Sat, 21 Jun 2008 14:03:05 +0000

Eric

A Trackback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.

By: cc6c9c0fdf87

cc6c9c0fdf87 — Sat, 10 May 2008 16:08:49 +0000

cc6c9c0fdf87

cc6c9c0fdf87998b3bdb

By: dooctoor

dooctoor — Thu, 20 Dec 2007 10:03:05 +0000

Hello !!! Isotretinoin (trade name: Accutane) is a effective anaesthetic used in the attention of acne. Four to five months of Accutane attention usually leads to parcel of acne. It is a effective allopurinol that is very efficient for nearly all types of breakouts. Accutane is necessary for discuss to nonindulgent hickey that has unsuccessful other treatments. It should be used for a severe, scarring acne. Is also used for rosacea moment for many years that has not overreact colloquialism to amphotericin pills and creams. While it has many dockside effects, in some structure it is safer than long-term actinomycin usage. Most other acne-controlling medicines are antibiotic agents, which are efficient only if used daily. Over two million person have affected this drug, so a inundation is acknowledged about its risklessness and incisiveness click here and buy
%0D%0Abuy accutane now

By: NeverwinPoker

NeverwinPoker — Thu, 15 Nov 2007 13:03:42 +0000

You guys are doing some innovative things

By: Master of 500 Hats

Master of 500 Hats — Tue, 24 Jul 2007 07:49:45 +0000

User Engagement is a Depth, not a Breadth, metric (and # UV’s / # Facebook App users are crappy UE metrics)

I don’t have all my thoughts on this organized very well yet, but regardless of whether i have the stats to back it up yet, i’d like to make a rather sweeping statement about measuring user engagement: User Engagement is a depth, not a breadth, metri…

By: Amy Madsen

Amy Madsen — Fri, 22 Jun 2007 17:42:31 +0000

Sorry if this is a double post. I’m having problems posting:

For anyone interested in more information on Net Promoter and how companies such as GE, Schwab, T-Mobile, Experian are benefiting, please visit the Net Promoter New York Conference blog: http://netpromoter.typepad.com/npc2007/. You can scan the “Categories” at the right.

By: Amy Madsen

Amy Madsen — Fri, 22 Jun 2007 17:38:12 +0000

For anyone interested in more information on Net Promoter, please visit http://www.netpromoter.com. More specifically, the Net Promoter New York Conference blog highlights successes with Net Promoter by companies such as GE, Schwab, T-Mobile, Experian, and more (scan the “Categories” at right): http://netpromoter.typepad.com/npc2007/. Even more specifically, is a Net Promoter discussion forum - Can we quantify the benefits of increasing NPS? - link that aggregates some of the Conference blog posts (brief registration process required): http://netpromoter.groupee.net/eve/forums/a/tpc/f/2731073251/m/3801040152

By: StephenDiMarco

StephenDiMarco — Wed, 13 Jun 2007 21:54:06 +0000

Ron,

Thanks for your comments. I was an avid reader of your work at Forrester. I like what you and Michael Della Penna are doing at Epsilion. I agree that a universal engagement measure may be the hardest metric to crack, but that’s what makes it so damn irresistible.

I have been playing around with a formula that says that Engagement is a function of Attention (sustained over time), Intent (number of people ready to buy your product) and Advocacy (degree to which people rave about your product). Your points about the Net Promoter score are well-taken.

I would love to get a dialogue going with you on engagement if you’re interested.

Stephen

By: Ron Shevlin

Ron Shevlin — Tue, 12 Jun 2007 15:37:46 +0000

I agree w/ you that attention is finite and engagement is more of a spectrum [ideally] requiring attitudinal inputs. Two comments though:

1) Net promoter scores are hardly the place to start. The net promoter concept is flawed in many ways. First off, younger consumers are more likely to refer products/companies to friends/family than older folks (that’s from Forrester data). That doesn’t make older consumers less engaged. With the popularity of NPS as an incentive tool, there have been a number of instances reported in the blogs and press where individuals w/in firms have offered to pay customers for good “advocacy” ratings.

2) The idea of a “universal” engagement sounds nice, but in practice it should be specific to a firm, based on its strategy and the nature of the products and services it offers. What constitutes engagement to one firm may be very different to even its competitors, let alone firms in other industries.

By: Jim Cuene

Jim Cuene — Mon, 11 Jun 2007 16:53:20 +0000

re. the folks at MillsOnline & time online: Yes.

By: Jeremiah Owyang

Jeremiah Owyang — Mon, 11 Jun 2007 15:32:49 +0000

You guys are doing some innovative things, I’m glad to have you in the piece.