April Search Market Share: Yahoo! Gains, Outpaces Google
Written by Jeremy Crane (contact - e-mail) -- May 10th, 2007 |
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No one likes a one horse race. So with that in mind I’m pleased to report that in April, according to Compete data, Yahoo! search share increased a little over half a point as a result of 5% month-over-month gain in total US consumer query volume. Unfortunately Yahoo! has a long way to go to get back to year ago levels of market share.
Of course Google didn’t exactly sit still. For the first time, Google crossed over the 66% mark with US online consumers using Google for nearly two-thirds of their web search queries. Month-over-month, Google’s query volume increased about 4%, slightly lagging the gains of Yahoo! Hey it’s hard to be the biggest and the fastest every time.
Among the other guys at the top of the heap, Ask held relatively steady and MSN/Live and AOL dipped lower. MSN/Live and AOL dipped to their lowest market share levels in a over a year. With AOL dropping into the 1ppt range it may be time to start thinking about pulling some other engines into our “top engines” group.
So, going back to my math roots again … if Yahoo! continues to grow at 5% every month and Google continues to grow at 4% every month, how long would it take Yahoo! to overtake Google? About 8 years. Of course this scenario will require consumers to submit nearly a half a trillion queries a month. That’s over roughly 40 queries a day for every man, woman, and child in US … just about the same number of monthly queries we pose right now. If it’s that hard to find stuff on the web in 8 years … we really screwed up.
* Search market share includes web search only and is calculated based on unique queries within each session during the given month.
Did you like that post? You'll love these.
- November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records?
- April Search Market Share: Yahoo! Up… A Little
- July Search Market Share Update: Everyone Dips But Google
- March Search Market Share: Record query growth and the Yahoo/Microsoft search deal by the numbers
- January Search Market Share: Google share slows while query volume stays strong on Inauguration and Super Bowl searches
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May 10th, 2007 at 1:23 pm
The thing I always wonder when looking at metrics like this is (from any source)- does anyone actually get 20% of their search engine traffic from Yahoo? I get 5%. In fact, Google accounts for 84% so even combining all other sources I don’t see the 20% Yahoo! is supposed to represent.
May 10th, 2007 at 2:50 pm
Where exactly does Compete “data” come from?
B/c, what you are showing is worse than the “data” that spews from Hitwise.
I have always enjoyed the stats and perspectives you share on other industries, but in this area ( i work for one of the engines referenced in this analysis ) you are simply wrong.
According to the other referenced sources ( I’m just saying ), Ask & Live & AOL have a much higher share.
Please explain the delta.
AOL Has 36 Million UVs per month. Ask 45 Million.
The next “major” search engine is MySpace I think…with an adorable 9 million.
May 10th, 2007 at 4:47 pm
Grant:
Our search share is based on web search only. We don’t include any affiliate or syndicated search in our calculations. This may account for some of the differences from other sources you may be referring to. In general we feel confident in our methodology. Since we derive our data from 12 different data sources we are able to adjust for biases that other panel companies simply can not. The search data is based on the same set of data we draw all of out UV data from. I’m a little confused by some of your numbers.
You mentioned that AOL has 36 million UVs and Ask has 45 million. According to our numbers we show almost 73 million UVs on AOL and only 27 million UVs on Ask. This is just UVs to the domain mind you and not actual searchers. As for the 9 million number you cite for MySpace … is that UVs? MySpace actually has about 60 million UVs per month.
If you work for one of the engines and have some insights into what the query levels should look like I would encourage you to contact me directly. Perhaps we can work together to understand how we can improve our reporting. We are more than happy to work with anyone in the community to improve our numbers.
May 17th, 2007 at 6:47 am
Hi guys,
I was wondering if compete measures european traffic as well for the search engines?
Cause I know that for Germany for example Google is used as a kind of co-branded-search-engine for many national portals like web.de etc.
Same in Spain and other european countries. For the us-market I have no idea if the co-branding is such a big deal.
For the search traffic we get about 80 % from google.* and between 5-10% from co-branded searches (like web.de etc)
Yahoo is pretty small and MSN is picking up a bit, I guess due to making live.com the default-search for many operating-systems no?
Un beso.
Jasmin
September 6th, 2007 at 1:13 am
72% of my website traffic comes from Google. Yahoo comes in at 19%. My Google traffic keeps on increasing, Ask and MSN are dropping on my website.
November 19th, 2007 at 4:22 pm
G will continue to drive the most traffic for some time into the future.
November 19th, 2007 at 4:24 pm
New sites will get more traffic from Y and M than from G, but over time the others don’t drive near the traffic…
November 20th, 2007 at 11:31 am
Yes some sites do get 20% of the traffic from Yahoo. For one reason (sandbox) or another (penalty) a site may not show up well on one site but do great on another.
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