Technorati breaking away, leaving Google behind in the dust
Written by Jay Meattle (contact - e-mail) -- April 5th, 2007 | Recommend This
Yes, Technorati is still very much the most visited blog search engine.
Earlier this week Technorati self reported Q1 numbers – they grew page views by 150% and unique visitors 141%. The bigger question however — how does this growth compare to the #2 player in this space - Google Blog Search?
As you can see, according to Compete data, Technorati grew monthly unique visitors 91% and pageviews 138% in Q1. During the same time period, Google grew unique visitors by only 39% and pageviews by 47%. In both absolute and relative terms, Technorati is dominating Google.
In terms of where we our Attention is going, it’s the same story, Technorati is growing at a significantly faster rate compared to Google.
Bottom-line:
Lets be honest, Technorati is a valuable property. Technorati was one of the original blog fire starters and has successfully established itself as the largest and most authoritative public blog search service. It’s not so much a question of whether Technorati can compete against Google, but whether Google can compete against Technorati. For instance, we have seen a number of recent enhancements at Technorati, including a noticeable improvement in reliability, but we can’t remember the last new Google feature.
Perhaps Google should pull another YouTube, and buy Technorati before someone else does. Just a thought.
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Posted under: Head2Head Battles, Online Media & Search, Social Web |
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April 5th, 2007 at 9:19 pm
One request… Google, can you please stop putting Beta on every second rate service you release. I would prefer it just say, “not ready yet, there is a competitive service available that is better.”
April 6th, 2007 at 1:39 am
I use Google Blog Search but man its so not user-friendly. The design is hard on the eyes - there’s just nothing fun about using it. The only reason I use it is sometimes Technorati slows to a crawl and it requires more clicks to get to the results page. But when I’m surfing for random stuff to kill the boredom, I go to Technorati, not Google.
April 6th, 2007 at 4:23 pm
Eat it, Google!
April 10th, 2007 at 11:13 am
Google blog search is better for one thing. When you want to find a post with a title that you want, it does beat Technorati, which near as I can tell, will not sort by title.
April 10th, 2007 at 11:59 pm
Technorati wouldn’t just be valuable to Google for the amount of their traffic, but the quality of the traffic too. If you advertise on Technorati, bloggers will see the ads and will build buzz around it. I have seen this happen and again. Techmeme has the same effect, an ad there will get linked by a lot of prominent blogs because the people who read the site like to share information. They can charge top dollar to premium ad buyers and it’s worth it.
I love Technorati, but would love to see them get access to Google’s servers, the site is sketchy as all get out when it comes to reliability. You can’t forget Icerocket.com, Mark Cuban has been backing that one, but I’m not sure how much market share it has picked up.
May 17th, 2007 at 7:17 am
“Technorati slows to a crawl and it requires more clicks to get to the results page” That quate is very true
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