GigaOm vs TechCrunch: Are GigaOm readers any different from TechCrunch?
Written by Jay Meattle (contact - e-mail) -- March 13th, 2007 |
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What can I say, I was curious. To satisfy my own curiosity, I set out to answer the big question — Are GigaOm readers any different from those of TechCrunch? You would think they would be similar, right? Not quite. Read on..
How we measured:
We took the Top-20 domains in Jan ‘07 ranked by Attention Share (Attention Share considers all the time we collectively spend online and then determines what percentage of that time was spent on a given site). We then separately calculated Attention Share for GigaOm and TechCrunch readers — which gave us a detailed map of where the two segments choose to spend their time online. We then looked at how GigaOm and TechCrunch readers indexed against the Top-20 domains that average U.S. internet consumers spend most time on.
About the sample data:
GigaOm analysis is based on clickstream data from 190 (anonymous) individuals in Compete’s panel that visited Gigaom.com in January. TechCrunch analysis is based on 431 individuals.
Key Observations:
- MySpace.com: Not a big hit with GigaOm and TechCrunch readers compared to the general U.S. craze.
- Yahoo.com: TechCrunch readers spend more time on Yahoo vs. Google.
- Google.com: GigaOm readers spend more time on Google vs. Yahoo.
- Facebook.com: TechCrunch readers love it!
- YouTube.com: TechCrunch readers spend 170% more time on YouTube than the average user. GigaOm readers also love YouTube, indexing 42% over the U.S. average.
- Wikipedia.org: This one was predicable, TechCrunch and GigaOm both love Wikipedia – TechCrunch loves it more.
- Live.com: GigaOm says…. Yawwwwwwn.
Om/Mike Photo credit: Scott Beale / Laughing Squid
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March 13th, 2007 at 12:47 pm
the banner picture of the personalities involved (being manifestations of the respective companies) rather brought to mind the ubiquitous ‘cool’ apple vs ‘nerdy’ pc advert … which is which in this context one feels obliged to ask?
i’m saying nothing, lol ;-)
March 13th, 2007 at 2:14 pm
I wonder if Om is calling Mike to tell him he needs to come out and enjoy the sun?
March 13th, 2007 at 5:16 pm
I know that Om uses a Mac, but I kinda get “PC Nerdyness” dfrom both of them, lol!!!
December 22nd, 2007 at 6:23 am
How about joining a rivalry between Mike vs OM in that case !! Check out http://rivals4ever.com/view_rivalry.php?r_id=402&cat_id=4
May 5th, 2008 at 6:35 am
Interesting stats and graphs you have there.
Just a bit surprised that Techcrucnh users spend more time on Yahoo.
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September 15th, 2009 at 7:35 am
very good article