Jobster and Facebook Partnering?
Written by Ryan Carrigg (contact - e-mail) -- February 8th, 2007 |
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The best way to recruit new talent is to leverage the referrals of your current employees. Jobster has set out to apply this viral system to online job search and recruiting. By sprinkling some Web 2.0 pixie dust on existing job board models, Jobster is hoping to enter a space that has to date been dominated by the likes of Monster and Careerbuilder.
Back in the summer Myspace partnered with simplyhired in order to create Myspace Jobs. Compete data shows that the Myspace jobs pages are currently being utilized by about 1% of total Myspacers. This led to a healthy increase in job seekers at simplyhired.com.
It appears that Facebook is in talks to hook up with Jobster in a similar effort. Now, if the Facebook/Jobster proposed partnership experiences equivalent success (1% of Facebook visitors) that will translate to a nice spike in people utilizing Jobster.
So can Jobster compete with the behemoths of the online job market? Probably not. But, that may not be what they set out to do. Jobster has something different than Monster and the others; a social network. The only true rival site that comes to mind is LinkedIn.com, the professional’s social networking service. Interestingly enough, a Facebook/Jobster partnership that attracts the same 1% of total unique visitors from Facebook would currently leapfrog Jobster past LinkedIn.
From our vantage, Jobster and Facebook are a perfect match. It will be interesting to see what actually happens if and when Facebook and Jobster hookup.
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February 9th, 2007 at 9:10 am
The Jobster - Facebook partnership makes a lot of sense from a traffic generation standpoint for Jobster and likely a revenue generation standpoint for Facebook, but what remains to be seen is whether it will translate into profitability generator for Jobster. I believe that it will but this isn’t a sure thing at all.
Monster and Careerbuilder trumpeted their partnerships with Facebook and abandoned their efforts almost as quickly. Jobster, to its credit, is taking a different approach by doing more on Facebook than just throwing up some banner and text link ads. Jobster will actually power a career center for Facebook.
But will employers be able to overcome their belief that Facebook is nothing more than an 21st century version of a 1980’s video arcade with kids hanging out and doing things of which their parents would disapprove? Will employers pay to post job openings to Facebook or will those be free as they are now on Jobster? If employers get to post jobs for free, will enough upgrade to paid services in order for this partnership to be profitable for Jobster?
February 9th, 2007 at 10:01 am
Interesting, but a better job search experience may matter more to job seekers than social networking experiments:
http://snapshot.compete.com/indeed.com+jobster.com+simplyhired.com+
February 9th, 2007 at 11:00 am
On the competitor question:
Isn’t the real elephant in the room Craig’s List? They have the free posting, and could turn on jobseeker profiles relatively easy. Then they’re one step away from matching, which is just not a hard problem.
On the product feature question:
Another funny thing is this term “matching.”
To the jobseeker, “match” might sound like “find me more potential jobs.”
But really what employers want is a doofus filter, i.e., keeping the low quality out.
Since the basis for the match is self-describing tags, how do you do that? How many people will tag themselves with “moron,” “lazy,” “argumentative,” etc.? To be sure, people might tag themselves with categories (”marketing,” “engineering,” “Java,” whatever), but those aren’t QUALITATIVE tags.
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