Google Video + YouTube = 51% of the Video Market
Written by Andy Kazeniac (contact - e-mail) -- February 2nd, 2007 |
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What does $1.6 billion get you? An additional forty-one percent of the video website market share – just ask Google. Based on the Top 20 Video websites (as determined by U.S. visits) YouTube garnered 41% of the online video market in December.
Add YouTube’s first place share to Google Video’s third place share of 10% and you get a whopping 51% of all visits to the top 20 video websites.
Highlights:
- 58 million people viewed at least one video online in December ‘06
- 14 out of the Top 20 video sites received over 1 million unique visitors
- The top 4 sites received over 10 million video related visits
- The top five sites account for 80% of the online video market
Google made an announcement last week indicating that it will make some modifications to play to the strengths of the YouTube and Google Video combination. Sounds interesting - I guess 51% market share is not enough.
Get SnapShots of sites mentioned in this post:
- youtube.com
- myspace.com
- google.com
- aol.com
- yahoo.com
- stupidvideos.com
- break.com
- toptvbytes.com
- ebaumsworld.com
- bolt.com
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February 2nd, 2007 at 7:15 pm
Maybe the YouTube Deal Won’t Be a Great One
When Google bought YouTube for $1.65 billion many people questioned whether it was a great deal or a big mistake. Over the last few months as Google started to get deals in the works with the networks who originally created the copyrighted content on …
February 2nd, 2007 at 8:24 pm
Google Owns 51% of the Video Market in US
The Compete.com Blog just released the stats of the top 20 video websites in the U.S. - YouTube comes in first, with 41% of the market share and Google Video in the third place with 10%, a combination of 51%, dominates the online video sharing.
[Thank…
February 3rd, 2007 at 12:50 am
I don’t care what anyone says… $1.65B for YouTube was too much, but for a Google I’m not sure it matters. Ironically enough I came across this. It’s pretty funny. http://www.youtube.com/watch?v=wklJImTE_Yw
February 3rd, 2007 at 5:27 am
I see none of the european sites are listed, sumo.tv and dailymotion.com and others are starting to share a much larger audience and are available in languages other english too
February 3rd, 2007 at 5:36 am
In Jan 2007 a radically new video sharing service coming from Central & Eastern Europe that is technologically going even beyond YouTube was launched. Its name is MYUBO. Apart from the Web, it can also be accessed from mobile phones (upload & watch) and works on all mobile data networks - including GPRS, EDGE, or CDMA and 3G/UMTS.
http://www.myubo.com
http://myubo.mobi
Even though MYUBO is still in beta phase it has already captured the attention of Internet and mobile phone users. I would say it may be a real YouTube competitor.
February 3rd, 2007 at 10:38 am
Googlified, there is currently no way to track video _streaming_ across all web properties (I work in the new media/web analytics dept of a large media company), much less market share. Visits to web domains that host videos can be measured with some degree of accuracy with a panel, but not plays or streams
So if you visited YouTube once in December to watch 1 video and also visited DailyMotion once but watched 50 videos during the same session, it would look the same to Compete (or to the established audience measurement services like ComScore, HitWise, Nielsen NetRatings, etc). Thus market share is not really an accurate term here; “share of visits to domains that host video files” might be more appropriate.
February 28th, 2007 at 9:01 am
The big boys are doing a great job but there is still room in the video 2.0 market for small players like http://www.hungryflix.com.
We feel that downloads are going to surpass streaming for the medium term. In the long term, say 4 years out, you won’t know if you are streaming or downloading because your TV will be net connected.
March 28th, 2007 at 6:18 pm
@ kolo : you are completly right… these figure make non sense. It’s just a troll…
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Well I agree with some of what has been said above about the sites but a new one i came accross today was:-
http://www.bandally.com
not sure about how much it work sbut looks good form what i see and youTube will rule
-Dan
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Hi,
There are a lot of video sharing sites around. You sure have heard about YouTube, Revver or Dailymotion, but there are many others competing to be the number one, or targeting a specific audience, whether geographically (China, Japan, Turkey…), by language (German, Arabic, French…) or for the kind of content they enable to publish (cooking, planes, extreme sports…).
Depending of the type of video you want to publish, it could be better to do it in a less-known sharing video site that effectively matches its content than in the most renown ones. Your video will not be lost in the middle of hundreds of thousands others, and it will be seen by people more interested by it (and you can still publish it on the top sharing sites at the same time).
But where to find ut which site is matching the best your video?
ilikesharingvideos.com offers a growing list of already 450 video sharing sites you can search in by country, niche (61 niches listed and growing) and Alexa’s rank.
For each of them, you will get useful information such as their history, the country from which most of their visitors come, their niche, their rank, the latest news about them…
This site offers some other interesting features, like how to make money with your videos, and it gives advices to make a video viral.
So if you are interested in video sharing marketing or in publishing your own videos, give an eye to this site, it worths it.
http://www.ilikesharingvideos.com
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