Comments on: The holidays were kind to Google and AOL but not so for the rest of the pack http://blog.compete.com/2007/01/15/search-market-share-december-2006/ web insights powered by over 2 million U.S. online consumers Sun, 22 Nov 2009 06:52:05 +0000 http://wordpress.org/?v=2.3.3 By: Poquer http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-1289917 Poquer Fri, 30 Oct 2009 12:52:14 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-1289917 i think In browser fight, AOL is down but not out.Instant messaging,where AOL maintains a huge lead in market share, is the latest high-profile example. .... Hollywood hunts The Pirate Bay.Intel these days takes more market share. <a href="http://www.wikipoquer.es/" rel="nofollow">poquer</a> i think In browser fight, AOL is down but not out.Instant messaging,where AOL maintains a huge lead in market share, is the latest high-profile example. …. Hollywood hunts The Pirate Bay.Intel these days takes more market share.
poquer

]]> By: guide http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-1073541 guide Wed, 20 May 2009 11:39:41 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-1073541 de, - Sunday, February 22, 2004 at 11:47:29 (PST) de, - Sunday, February 22, 2004 at 11:47:29 (PST)

]]> By: keno download http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-653556 keno download Thu, 19 Jun 2008 11:37:02 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-653556 <strong>jack black spiele</strong> Regarder metodi roulette maquinas tragaperras paginas internet download free hindi ringtones télécharger gratuitement de poker free suncom ringtones jack black spiele

Regarder metodi roulette maquinas tragaperras paginas internet download free hindi ringtones télécharger gratuitement de poker free suncom ringtones

]]> By: cash advance payday loan software http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-447141 cash advance payday loan software Tue, 08 Apr 2008 15:37:33 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-447141 <strong>internet craps</strong> We holdem poker regeln free casino games internet craps

We holdem poker regeln free casino games

]]> By: free holdem line poker texas free texas holdem poker software http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-442526 free holdem line poker texas free texas holdem poker software Mon, 07 Apr 2008 21:01:59 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-442526 <strong>poker superstars online spielen</strong> I start with giocare roulette casino poker poker superstars online spielen

I start with giocare roulette casino poker

]]> By: casino games kostenlos http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-424829 casino games kostenlos Wed, 02 Apr 2008 20:55:29 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-424829 <strong>www casino net</strong> www casino net

]]> By: le poker en ligne en français http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-424177 le poker en ligne en français Wed, 02 Apr 2008 18:39:50 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-424177 <strong>jouer au poker texas</strong> jouer au poker texas

]]> By: card credit debt eliminate paying without eliminate credit card debt http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-420847 card credit debt eliminate paying without eliminate credit card debt Wed, 02 Apr 2008 06:55:39 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-420847 <strong>application card citibank credit</strong> application card citibank credit

]]> By: mocoo http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-281402 mocoo Thu, 03 Jan 2008 04:07:30 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-281402 <a href="http://index1.mabuty.com" rel="nofollow">moviepost.cok</a> moviepost.cok

]]> By: Free Video Clips http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-103511 Free Video Clips Fri, 22 Jun 2007 18:29:05 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-103511 <strong>Free Video Clips</strong> tymology The office was established in 1587 and was abolished by Free Video Clips

tymology The office was established in 1587 and was abolished by

]]> By: JeremyCrane http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32360 JeremyCrane Wed, 17 Jan 2007 14:04:00 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32360 ctkach: The short answer to your question is "yes" we do this type of analysis all the time. Understanding Paid vs. organic clickthrough is key to understanding the effectiveness of any search strategy. This is typically a bit more involved and specific then we tend to get on the blog here. All that said though I'm adding that to my list of potential future post topics. Thanks... I'll make sure to give you some credit if I ever get around to writing it up. Philip B: Right ... I find it really interesting that so many more people are ending up going directly to Sears or getting their through some other link. Amazon makes sense since based on the online branding they have established ... Sears not as much. Of course that's just me. James Brunskill: I couldn't agree with you more. Amazon's higher traffic numbers relative to domain specific searches are explainable. Clearly Amazon and eBay focus their efforts from a search marketing perspective on product key word buying. As you pointed out here I'm not measuring that here at all. I'm just looking at the number of people searching for Amazon vs. the number of people that go to Amazon. You would be surprised how many people search for destinations on the web. Just scanning the top-100 terms for each engine the vast majority are full URL searches. As I mentioned to Phillip B, do you think this same concept applies to Sears? Maybe ... a quick search on "Craftsman tools" does bring up Sears in the #1 paid slot. Jeff: No worries ... everyone is entitled to one of those. Actually to be honest we've had a number of people comment on this same issue. As a result we're going to start issuing actual market share ranking statistics in addition to trends. Hopefully this will make things a little more clear. Thanks for all the great comments guys ... keep 'em coming. ctkach: The short answer to your question is “yes” we do this type of analysis all the time. Understanding Paid vs. organic clickthrough is key to understanding the effectiveness of any search strategy. This is typically a bit more involved and specific then we tend to get on the blog here. All that said though I’m adding that to my list of potential future post topics. Thanks… I’ll make sure to give you some credit if I ever get around to writing it up.

Philip B: Right … I find it really interesting that so many more people are ending up going directly to Sears or getting their through some other link. Amazon makes sense since based on the online branding they have established … Sears not as much. Of course that’s just me.

James Brunskill: I couldn’t agree with you more. Amazon’s higher traffic numbers relative to domain specific searches are explainable. Clearly Amazon and eBay focus their efforts from a search marketing perspective on product key word buying. As you pointed out here I’m not measuring that here at all. I’m just looking at the number of people searching for Amazon vs. the number of people that go to Amazon. You would be surprised how many people search for destinations on the web. Just scanning the top-100 terms for each engine the vast majority are full URL searches. As I mentioned to Phillip B, do you think this same concept applies to Sears? Maybe … a quick search on “Craftsman tools” does bring up Sears in the #1 paid slot.

Jeff: No worries … everyone is entitled to one of those. Actually to be honest we’ve had a number of people comment on this same issue. As a result we’re going to start issuing actual market share ranking statistics in addition to trends. Hopefully this will make things a little more clear.

Thanks for all the great comments guys … keep ‘em coming.

]]> By: Jeff http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32312 Jeff Wed, 17 Jan 2007 01:56:27 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32312 Nevermind, stupid me. This is trends only, not absolute rank. Duh. -- sorry about that. Nevermind, stupid me. This is trends only, not absolute rank. Duh. — sorry about that.

]]> By: Jeff http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32311 Jeff Wed, 17 Jan 2007 01:54:49 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32311 Just an observation, but it seems odd to me that Dogpile would rank above Yahoo and MSN. Likewise that Yahoo would be below ask. Something is strange -- these don't jive with other statistics I've seen. What exactly is being measured? Just an observation, but it seems odd to me that Dogpile would rank above Yahoo and MSN. Likewise that Yahoo would be below ask.

Something is strange — these don’t jive with other statistics I’ve seen. What exactly is being measured?

]]> By: James Brunskill http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32286 James Brunskill Tue, 16 Jan 2007 22:45:32 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32286 I'm always up for commenting of search stats :) If my understanding is correct you are correlating a search for a website name with their over all traffic. Eg, How many people search for "Amazon" compared with how many people search for "ebay" compared with their relative traffic. It doesn't show how much of all search traffic results in a click through to an Amazon or Ebay page. It would be interesting to look at those numbers (if you can produce them). Then we would know if (for example) Amazon gets a lot of traffic due to it's emails, blogger links, etc or if it is just that they rank more highly for searches other than their company name. For example I suspect you are much more likely to find an amazon link when searching for "Harry Potter" than a link to an ebay auction. That would be my guess as to why there appears to be a discrepancy, but it would be interesting to see data backing it up. To put it in another way, I suspect sites like amazon get more traffic through searches for specific products rather than people searching for the site itself. I’m always up for commenting of search stats :)

If my understanding is correct you are correlating a search for a website name with their over all traffic.
Eg, How many people search for “Amazon” compared with how many people search for “ebay” compared with their relative traffic.

It doesn’t show how much of all search traffic results in a click through to an Amazon or Ebay page. It would be interesting to look at those numbers (if you can produce them). Then we would know if (for example) Amazon gets a lot of traffic due to it’s emails, blogger links, etc or if it is just that they rank more highly for searches other than their company name. For example I suspect you are much more likely to find an amazon link when searching for “Harry Potter” than a link to an ebay auction. That would be my guess as to why there appears to be a discrepancy, but it would be interesting to see data backing it up.

To put it in another way, I suspect sites like amazon get more traffic through searches for specific products rather than people searching for the site itself.

]]> By: Philip B. http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32283 Philip B. Tue, 16 Jan 2007 21:32:10 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32283 Lots of people probably go to the Amazon site itself for searching, but is it the same for Sears? Lots of people probably go to the Amazon site itself for searching, but is it the same for Sears?

]]> By: ctkach http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32255 ctkach Tue, 16 Jan 2007 17:35:25 +0000 http://blog.compete.com/2007/01/15/search-market-share-december-2006/#comment-32255 In regards to Google's rate of growth as measured by its search market share... Google doesn't derive revenue (directly) from people performing searches on its site. Their revenue comes from the power of the AdSense network which leverages millions of affiliates to display their ads. Maybe (and this is purely conjecture) there is a squared (or some other higher order) relationship between revenue generated through the selling of ad space to searches performed on its site. This would explain the lack of declining growth in the face of slowing market share growth. What would be interesting is to see an analysis of how many click throughs happen on ads that are alongside their search results versus ads that are placed through the affiliate program. This could help explain where Google truly derives a majority of their revenue. Is it possible that searches on the Google site are almost irrelevant to revenue generation? Has anyone done such an analysis? In regards to Google’s rate of growth as measured by its search market share… Google doesn’t derive revenue (directly) from people performing searches on its site. Their revenue comes from the power of the AdSense network which leverages millions of affiliates to display their ads. Maybe (and this is purely conjecture) there is a squared (or some other higher order) relationship between revenue generated through the selling of ad space to searches performed on its site. This would explain the lack of declining growth in the face of slowing market share growth.

What would be interesting is to see an analysis of how many click throughs happen on ads that are alongside their search results versus ads that are placed through the affiliate program. This could help explain where Google truly derives a majority of their revenue. Is it possible that searches on the Google site are almost irrelevant to revenue generation? Has anyone done such an analysis?

]]>