Technorati Holding Its Ground Against Google
Written by Ryan Carrigg (contact - e-mail) -- January 7th, 2007 |
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Hitwise recently released data claiming that Google Blog Search surpassed Technorati in market share of US Internet visits during the week ending 12/23/06. The report found its way on to many prominent insight sources (GigaOM, Battellemedia, and Techcrunch), but did not align with Compete data. We wanted to share our observations before anyone starts shorting Technorati.
To the point…. Based on Compete data, Technorati continues to hold a significant lead on Google within Blog Search.
Weekly page views tells the same story.
All pundits agreed on two things.
- Google Blog Search’s recent traffic increase was closely associated with a prominent link to Google Blog Search which was added to the Google News Homepage in October.
- Google appears to have superior search technology (surprise surprise).
However, neither of these factors has propelled Google past the incumbent service of Technorati.
Compete is working to add ‘subdomain’ analysis to its free SnapShot service to allow our users to proactively conduct their own analysis on vertical services offered by Google, Yahoo, MSN, etc.. In the future you won’t have to wait for the Compete Blog team to get a second opinion.
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January 8th, 2007 at 6:44 am
one more thing going against google blog search - spam blogs inclusion in results. they’re not very clean results at all - and with google ads, maybe they aren’t meant to be clean results? i made a mention of this in the following post: ” rss and blog search - scam results still around”
peac4d.
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January 8th, 2007 at 11:33 am
I’m not surprised. I have always used Technorati and have yet to try Google Blog Search. However, I will say that Technorati is due for an upgrade. I find it breaks often, doesn’t update quick enough and is cumbersome to filter through highly populated search results.
Actually, I just talked myself into trying out Google Blog Search. Ha.
January 8th, 2007 at 12:05 pm
There are some hidden assumptions here: technorati is not just a search site, but a more and more a portal. Do these stats count use of technorati for just search or does it include all those other things (like looking at the top N list for videos?). Google’s blog search comes in two places - blogsearch.google.com and search.blogger.com. Are both counted in the above?
I’m not trying to push for one result or the other, I just want to point out some of the corner cases of this anlaysis.
January 8th, 2007 at 12:38 pm
Matthew,
You pose two great questions.
First, our stats include all pages of Technorati.com vs. all pages of blogsearch.google.com. This means that we account for all visitors to either service regardless of what they do on the sites.
Second, we are aware that Google owns Blogger, but in order to do an apples to apples comparison with the analysis Hitwise posted, we chose Technorati.com vs. blogsearch.google.com. The original analysis by Hitwise, separated blogsearch.google.com from search.blogger.com.
We will be looking into search.blogger.com in a future post.
Thanks for the comments.
Ryan -
January 9th, 2007 at 2:59 am
Hello, comment from Japan.
Last year comScore issued press release saying “More than Half of Top 25 U.S. Web Properties Generate More Traffic from Outside the U.S. than from Within”.
http://www.comscore.com/press/release.asp?press=1057
This is the big picture of global online network, so US only analysis will not illustrate real picture of web sites in any country. In addition to sub-domain analysis, I hope Compete add global monitoring capability.
April 6th, 2007 at 8:11 pm
Anyway, Technorati is really getting bigger and better each day.
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