Travelistic.com: A specialized video-sharing site
Written by Greg Saks (contact - e-mail) -- January 5th, 2007 |
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At the end of October, Travelistic.com launched as a new travel community site featuring user generated videos, media sharing, travel blogging, and social networking.
With Google’s success in the search market, a new class of specialized, vertical-focused search engines emerged in an attempt to carve out their own slice of the search pie. Similarly, in the wake of video-sharing site YouTube.com getting acquired for $1.6 billion, it is no surprise that entrepreneurs are looking to create specialized video-sharing sites as well. Hence, the birth of “Travelistic”….
The question facing Travelistic is whether consumers will take the time to create and share videos of their travel experiences - and if Travelistic can generate the awareness needed to draw consumers to its site in the first place. Since launching in October, the site has not yet been able to attract a sizeable audience. In November 2006, Travelistic.com was visited by about 2,700 unique individuals.
Moreover, these unique visitors have spent less time on the site and viewed less content than visitors to YouTube, the biggest video sharing site, and TripAdvisor, the biggest consumer-generated travel content site.
A large part of YouTube’s success was the viral nature of consumers sending each other links to funny, entertaining, or shocking videos, which led to an exponential growth in audience.
Will consumers feel the same way about peer-generated travel videos to create this viral growth effect? People are passionate about travel, but it still seems like a leap. To grow, Travelistic may be faced with the costly alternative of buying traffic through search engine marketing and other online media.
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January 5th, 2007 at 11:03 pm
Wow - it’s kind of mindblowing to be compared to YouTube and Trip Advisor, less than three months after we launched - thanks!
Traffic doubling from October to November is right, but our numbers are (more than 10x) higher than yours…but of course still small (tiny!) compared to those guys.
Thanks for the attention — check back on your stats in a few months!
January 8th, 2007 at 11:46 am
Nicholas —
Congratulations on the recent site launch! While of course YouTube and TripAdvisor have been around a while and have much larger audiences, we felt the “engagement” metrics like time spent and pageviews per visit would draw an interesting comparison.
Regarding the methodology for our figures, it is important to note that we are looking here at U.S. users only, and do not count spiders, bots, other non-human traffic, or double-count from cookie deletion. These are all potential reasons for your internal figures to be higher.
We’ll be sure to keep an eye on the growth of Travelistic, in what is an exciting category.
Best,
Greg
January 12th, 2007 at 4:15 pm
TripAdvisor actually lets users upload videos now, but I don’t see too many there.
January 17th, 2007 at 3:38 pm
Recently came across a new travel site (geobeats.com) which has professional travel videos. They don’t allow user generated contents, In my opinion that is a good strategy to maintain the quality.
Have a look at it : http://www.geobeats.com
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April 23rd, 2008 at 4:59 pm
Hi,
I have compiled a list of more than 450 of YouTube-like sites with their niches, and the list is still growing.
If you’re interested in the travel niche, check for instance http://www.ilikesharingvideos.com/video-sharing-sites/en/niche/travels/
And if you’re more broadly interested in video sharing, be it how to make you own YouTube clone or how to get money from your videos, you should give it an eye to that resource site.
Cheers
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