Subscribe to RSSTravelistic.com: A specialized video-sharing site
At the end of October, Travelistic.com launched as a new travel community site featuring user generated videos, media sharing, travel blogging, and social networking.
With Google‘s success in the search market, a new class of specialized, vertical-focused search engines emerged in an attempt to carve out their own slice of the search pie. Similarly, in the wake of video-sharing site YouTube.com getting acquired for $1.6 billion, it is no surprise that entrepreneurs are looking to create specialized video-sharing sites as well. Hence, the birth of “Travelistic”….
The question facing Travelistic is whether consumers will take the time to create and share videos of their travel experiences – and if Travelistic can generate the awareness needed to draw consumers to its site in the first place. Since launching in October, the site has not yet been able to attract a sizeable audience. In November 2006, Travelistic.com was visited by about 2,700 unique individuals.
Moreover, these unique visitors have spent less time on the site and viewed less content than visitors to YouTube, the biggest video sharing site, and TripAdvisor, the biggest consumer-generated travel content site.
A large part of YouTube’s success was the viral nature of consumers sending each other links to funny, entertaining, or shocking videos, which led to an exponential growth in audience.
Will consumers feel the same way about peer-generated travel videos to create this viral growth effect? People are passionate about travel, but it still seems like a leap. To grow, Travelistic may be faced with the costly alternative of buying traffic through search engine marketing and other online media.
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