At the end of October, Travelistic.com launched as a new travel community site featuring user generated videos, media sharing, travel blogging, and social networking.

With Google’s success in the search market, a new class of specialized, vertical-focused search engines emerged in an attempt to carve out their own slice of the search pie. Similarly, in the wake of video-sharing site YouTube.com getting acquired for $1.6 billion, it is no surprise that entrepreneurs are looking to create specialized video-sharing sites as well. Hence, the birth of “Travelistic”….

The question facing Travelistic is whether consumers will take the time to create and share videos of their travel experiences - and if Travelistic can generate the awareness needed to draw consumers to its site in the first place. Since launching in October, the site has not yet been able to attract a sizeable audience. In November 2006, Travelistic.com was visited by about 2,700 unique individuals.

Moreover, these unique visitors have spent less time on the site and viewed less content than visitors to YouTube, the biggest video sharing site, and TripAdvisor, the biggest consumer-generated travel content site.

A large part of YouTube’s success was the viral nature of consumers sending each other links to funny, entertaining, or shocking videos, which led to an exponential growth in audience.

Will consumers feel the same way about peer-generated travel videos to create this viral growth effect? People are passionate about travel, but it still seems like a leap. To grow, Travelistic may be faced with the costly alternative of buying traffic through search engine marketing and other online media.

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Greg is Director of Compete’s Travel Practice. He is a sought after speaker at industry conferences and is quoted frequently in leading travel and general business publications.

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  1. Nicholas

    Wow - it’s kind of mindblowing to be compared to YouTube and Trip Advisor, less than three months after we launched - thanks!

    Traffic doubling from October to November is right, but our numbers are (more than 10x) higher than yours…but of course still small (tiny!) compared to those guys.

    Thanks for the attention — check back on your stats in a few months!

  2. alan

    TripAdvisor actually lets users upload videos now, but I don’t see too many there.

  3. Jonny Kemp

    Recently came across a new travel site (geobeats.com) which has professional travel videos. They don’t allow user generated contents, In my opinion that is a good strategy to maintain the quality.

    Have a look at it : http://www.geobeats.com

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    Hi,
    I have compiled a list of more than 450 of YouTube-like sites with their niches, and the list is still growing.
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