Dieting in 2007
Written by Andrew Meagher (contact - e-mail) -- December 27th, 2006 | Recommend ThisIt’s hard to believe we’ve reached the end of another year. It’s ever harder to believe we’ve gained that much weight. If I have any chance of fitting into last year’s swimsuit I need to act fast. So once again it’s time to join millions of fellow fatties as we make the annual New Year’s Resolution to lose the holiday poundage.
If this year follows the trends we’ve observed in the past we should see a pretty big spike at diet sites come January. For instance, dieting powerhouse WeightWatchers.com typically shows a huge increase in January followed by a smaller bump in autumn. A similar trend seems to be emerging at NutriSystem.com, where the company’s strategy of marketing to men has boosted visits and sales in the past year.
A few years ago the Atkins diet was all the rage, and bakers nationwide were quaking in their pastry hats. But as adherents began to miss their carbohydrates, interest in the diet soon waned, and the company that promoted the diet eventually filed for bankruptcy.
More recently the South Beach Diet has gained attention thanks in part to its popularity among Hollywood celebrities. Does this diet have long term prospects? Time will tell, and January’s traffic to SouthBeachDiet.com may predict whether it will join the ranks of Weight Watchers or experience an Atkins-like fall from grace. All I know is that my weight chart better start experiencing a downward trend.
Get SnapShots of sites mentioned in this post:
Did you like that post? You'll love these.
Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.
Link to This Post:
Posted under: Consumer Goods - Retail - Gaming, Head2Head Battles |
Trackback Link | Permalink | 
Get the 
December 27th, 2006 at 7:52 pm
I can tell you for sure that there are definately seasonal trends in this industry! Our site, thedailyplate.com, has been running for over a year now and we have noticed these effects. January - March is always a big time of year as people get ready for swimsuit season.
December 29th, 2006 at 10:31 am
Just found this blog after reading about it Markus of PlentyofFish’s blog, but I’ve been using compete snapshots since you launched it (which reminds me of how glad I am to be free of Alexa which was the vain of my existence). Anyway, http://snapshot.compete.com/sparkpeople.com gives a pretty good idea of the kind of growth that SparkPeople.com has experienced over the past year (compete estimates about 40 page views per visitor as well, making SparkPeople the second largest in terms of page views).
June 12th, 2007 at 4:37 pm
Dear Friends,
I am looking for small groups of women who are trying to loose 20-30 pounds and are competing to loose weight in shortest time…
I live in Westchester County and work in NYC. If we can meet once a week weight in and in 10 weeks (can be less or more) meet and weight again and winner will get something (we can all purchase perfume or even give money just for encouragement and drive…)
Please respond here or on my email: ekaterine_leserra@yahoo.com
Warmest Regards,
Ekaterine Leserra