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SearcH EngineS WeB … At Compete we tend to be purists about our approach to data analysis. Since we have the ability to very granular in our analysis we tend to keep things unaggregated. This means we don’t have to combined the search results for all of Google or Yahoo’s different search properties (Google local, Yahoo finance, etc.) in order to get a representative sample of the US online population. Some of the other metrics that you are used to seeing for Search marketshare do in fact “roll-up” all of these properties to get the sample they need to make accurate estimates. Our numbers are pure web search. When we need to look at local or yellow pages searches we do just that. When we want to take a look at video search shares we have the granularity in our panel to do that. The outcome of this is that MSN/Live, Yahoo, and AOL have significantly lower shares in our numbers then Google because they have more actual content then Google. They are portals which have a number of content search tools that Google does not have. Google is far more web search centric so far fewer of Google’s queries get excluded when you look at Search share in this manner. In other words, by making apples to apples comparisons you end up with lower query counts then you may be used to seeing for MSN, Yahoo, and AOL. Another important factor may be how we actually count queries. I can’t speak for our peers in the space, but we count queries based on unique user, engine, term and session. So we don’t double count people that search for the same term on the same engine during the same session.

yahoo360 … See my response above. We don’t include Yahoo Answers in our Web Search market share numbers. Check out my post last week on Answers for some insights into Yahoo and Google Answers. Yahoo definitely has/had the upper hand in that comparison. http://blog.compete.com/2006/12/05/google-answers-yahoo-answers/

The rankings given to MSN Live and AOL seem to be the lowest of all the latest statistics.

How can the reader access which is the most accurate????

Are people leaving AOL and MSN and going to Google?

Interesting report… I would love to see a detailed analysis of Ask and the effects of their aggressive offline campaign. On the surface their campaign has been successful; however, an ROI analysis may show this is purchased traffic and long term results are negative.

(Pure speculation - would love to be proven wrong)