Sunnyvale and Mountain View…so close, yet so far
Written by Jeremy Crane (contact - e-mail) -- December 8th, 2006 |
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According to Google Maps Sunnyvale and Mountain View California are 3.0 miles apart. Oddly enough according to Yahoo Maps they are 2.9 miles apart. Yet despite the estimated mileage they both claim it takes 6 minutes to drive from Sunnyvale to Mountain View. So that means the folks at Yahoo are averaging about 29 MPH and the folks at Google are averaging about 30 MPH. Based on the web search market share results for November it looks like Google is not only traveling with greater velocity, they are heading in a completely different direction. I hope Yahoo knows where they’re going.
After gaining some ground in October, Yahoo’s web search share took a big tumble in November. Yahoo’s share of web search declined 3.6ppts to under 21%. The reality for Yahoo is that the absolute decline for the Sunnyvale crew was even worse when you take into account that total web search queries were down from October to November. Meanwhile Google’s web search recovered from a slight two month slide with substantial gains in November.
In other news … Ask share remained elevated above year ago levels indicating that maybe, just maybe, they have actually moved the market a bit with their offline media spending. AOL and Dogpile were among the gainers as well. AOL gains however slight may indicate they have hit the bottom. Here’s a question for AOL … How come you don’t have a search box integrated into AIM? Call me crazy but I have this strange idea that if you integrated the number one Instant Messaging client with your struggling search engine you might actually move the needle.
We recently had someone from Whitepages.com contact us asking for some numbers regarding the frequency with which Proper Names are searched for on the major engines. That got us thinking, so we decided for this months top-10 terms to check out the top-10 proper names. Unfortunately, identifying proper names in a list of search terms is not a simple task. As a result we’ve only dug through the top two engines for this month’s post. As a bonus we’ve expanded to the top-15 names. So what did we find? Well … A bunch of pop idols, 3 fictional characters (1 with their real identity also in the list), 2 recently deceased singers, 1 recently defamed minister of the New Life Church, 1 comedian with some race issues, a couple of TV actors unfortunately known for their weight, and Paris Hilton (was it the great acting or the amazing musical talent?).
* Search market share includes web search only and is calculated based on unique queries within each session during the given month. A unique query is defined as unique user, search engine, and term with no double counting for repeat queries within a session by the same user. Compete tracks the 20 top search engines. For more information please contact Compete.
Get SnapShot’s of sites mentioned in this post:
Did you like that post? You'll love these.
- Google Continues to Cool; Everyone Looking for That Youtube Thing
- Google Hot but Cooling; Ask Up then Down then Up
- The holidays were kind to Google and AOL but not so for the rest of the pack
- November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records?
- February Search Market Share: Live Search is on the move
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December 8th, 2006 at 9:28 am
Michael Richards… oh Michael Richards… you wanted to be back in the mainstream and you were…. if only for a brutal 15 minutes.
Interesting report… I would love to see a detailed analysis of Ask and the effects of their aggressive offline campaign. On the surface their campaign has been successful; however, an ROI analysis may show this is purchased traffic and long term results are negative.
(Pure speculation - would love to be proven wrong)
December 9th, 2006 at 12:51 am
How exactly is this data being compiled,… specific details.
The rankings given to MSN Live and AOL seem to be the lowest of all the latest statistics.
How can the reader access which is the most accurate????
Are people leaving AOL and MSN and going to Google?
December 9th, 2006 at 11:31 am
I am sure Yahoo generates significant search traffic on its Answers site (though it has integrated answers into its search page now). Has this traffic been measured and taken into account while compiling the marketshare figures?.
December 9th, 2006 at 2:53 pm
Red Rooster … we’re hoping to do a little deeper dive into Ask and their offline spending early next week.
SearcH EngineS WeB … At Compete we tend to be purists about our approach to data analysis. Since we have the ability to very granular in our analysis we tend to keep things unaggregated. This means we don’t have to combined the search results for all of Google or Yahoo’s different search properties (Google local, Yahoo finance, etc.) in order to get a representative sample of the US online population. Some of the other metrics that you are used to seeing for Search marketshare do in fact “roll-up” all of these properties to get the sample they need to make accurate estimates. Our numbers are pure web search. When we need to look at local or yellow pages searches we do just that. When we want to take a look at video search shares we have the granularity in our panel to do that. The outcome of this is that MSN/Live, Yahoo, and AOL have significantly lower shares in our numbers then Google because they have more actual content then Google. They are portals which have a number of content search tools that Google does not have. Google is far more web search centric so far fewer of Google’s queries get excluded when you look at Search share in this manner. In other words, by making apples to apples comparisons you end up with lower query counts then you may be used to seeing for MSN, Yahoo, and AOL. Another important factor may be how we actually count queries. I can’t speak for our peers in the space, but we count queries based on unique user, engine, term and session. So we don’t double count people that search for the same term on the same engine during the same session.
yahoo360 … See my response above. We don’t include Yahoo Answers in our Web Search market share numbers. Check out my post last week on Answers for some insights into Yahoo and Google Answers. Yahoo definitely has/had the upper hand in that comparison. http://blog.compete.com/2006/12/05/google-answers-yahoo-answers/
September 21st, 2007 at 11:18 pm
Great Comparison tool!
September 21st, 2007 at 11:19 pm
Great Comparison tool!
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October 4th, 2007 at 6:59 am
Maybe there’s just a little mistake… Great insight though…
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