Top 20 Websites: Who’s In, Who’s Out
Written by Jay Meattle (contact - e-mail) -- December 7th, 2006 |
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Key observations:
- In October, there were exactly 20 domains with over 20 million unique visitors. This is it. The elite of the elite!
- There is a gap of *33 million* unique visitors between #3 AOL and #4 MSN.
- Name a website that gets between 80-100 million unique visitors a month? Trick question. There are none! The top 3 domains - Yahoo, Google and AOL - are truly in a class of their own. There were NO domains with unique visitor traffic between 80-100 million (see chart below).
- Who is new on this list? (compared to Oct ‘05):
- Who is absent? (compared to Oct ‘05):
Interesting note: Even though Paypal.com and Weather.com fell out of the top-20, unique visitor traffic to those domains is actually up.

Jay loves creating, technology and innovation. Find out more here.
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- At $300 million - each Digg unique visitor is worth $16.30
- The Long Tail Internet Myth: Top 10 domains aren’t shrinking
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December 7th, 2006 at 11:35 am
If you add MSN + Live + Passport + Microsoft, you get a new #1 for Microsoft and by a wide margin.
December 7th, 2006 at 5:56 pm
Microsoft - with MSN, live.com, passport, and microsoft.com - should be called out separately as one of the top 4, right up there with GY & A.
December 7th, 2006 at 6:57 pm
Top 20 Websites in US…
Web metrics firm Compete has an interesting post, outlining the top 20 websites (for US traffic). According to Compete, all 20 of them got over 20 million unique visitors in October 2006. Here is the chart: A couple of people……
December 8th, 2006 at 1:21 am
Top 20 Websites by Unique Visitors…
Hard to believe, but in October there were 20 websites that had over 20 million unique visitors apiece! If you put all four of Microsoft’s sites together, they are number 1 by over 80 million unique visitors! According to Compete.com.
……
December 8th, 2006 at 9:33 am
Hi, interesting stats, thanks. What’s the methodology, where did the data come from?
December 8th, 2006 at 9:42 am
Sorry, as I clicked “Submit” I saw the link in the sidebar, outside the article.
Is this the key line in the methodology? “Based on the daily web usage of more than two million members (and growing!) of the Compete community, Compete calculates and estimates total traffic and rank for nearly every site on the web.”
http://www.compete.com/help/#snp3
A sample size of two million is pretty good. Was there any other data, besides toolbar membership, which went into this rendering?
December 8th, 2006 at 10:52 am
John,
Take a look at:
http://blog.compete.com/where-do-these-numbers-come-from/
Based on anonymous daily web usage of more than 2 million people, Compete calculates total traffic and rank for nearly every site on the web. We use rigorous statistics to make sure our estimates balance demographic and connection factors that match the entire U.S. Internet population.
Raw data sources include ISPs, ASPs, Opt-In Panels and the Compete Toolbar. We strongly believe in our multiple data source strategy. It helps minimize data bias and results in more precise metrics.
We estimate traffic to the pageview level, which makes it possible for us to calculate conversion rates and analyze conversion funnels for almost all websites.
December 8th, 2006 at 7:31 pm
Interesting data, but what are the factors that drive more people to one site than another. Is it word of mouth (blogs and such), the site’s longevity, advertising dollars or magic dust?
December 9th, 2006 at 1:06 am
Compare Complete data to the cumulative date of Comscore for October. Interesting results:
metrics2.com/blog/2006/11/13/comscore_top_50_us_web_rankings_octoberwikipedia_i.html
December 9th, 2006 at 1:57 am
Top 20 Websites: Who’s In, Who’s Out…
With a fair amount of my attention at Park Community Church being focused on our website and other various methods of electronic communications, I spend a lot of time keeping up on web/blog/web design trends. Over at Compete.com, there is an interes…
December 10th, 2006 at 4:32 am
Nice Stat’s!
Are these Stats also available as XML Feed or another Data Feed?
I would like to publish these “charts” on my webpage @ http://www.top10-charts.com (charts collection in German)
December 10th, 2006 at 12:14 pm
Top 20 sitios web de EE.UU…
Según Compete.com, y para sorpresa de algunos, fijaros en el primer puesto.
…
December 11th, 2006 at 10:54 pm
75,000,000 people (msn.com) are not able to change the default home page.
cool world
December 12th, 2006 at 5:33 am
Is it global data or US only?
July 26th, 2007 at 2:45 pm
Would this really be unique visitors or rather unique computer terminals?
Does anybody know where I can find out more?
May 20th, 2008 at 3:37 am
Assuming either the Left Wing or the Right Wing gained control of the country, it would probably fly around in circles.
June 26th, 2008 at 8:26 am
I think Yahoo still #1 because it’s mail service, for some people it’s not necessary to change their email address.
February 12th, 2009 at 12:17 am
It is interesting that Paypal is not up there yet Ebay is ranked 5. I always thought the two power sites worked closely hand in hand.
David
February 12th, 2009 at 12:19 am
It is interesting that Paypal is not up there yet Ebay is ranked 5. I always thought the two power sites worked closely hand in hand.
Mary
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