Let MySpace Open the Door
Written by Ryan Burke (contact - e-mail) -- November 9th, 2006 | Recommend ThisIn September, NewsCorp COO Peter Chermin said that ‘most’ of YouTube’s traffic comes from Chermin’s MySpace property. Traffic being referred between two of the highest profile sites on the internet is nothing new, but when it potentially influences the suite of services catering to the insatiable teen audience that Chermin purchased, you pull up a chair.
“Given that most of their traffic comes from us, if we build adequate, if not superior, competitors, I think we ought to be able to match them, if not exceed them.” Chermin told a group of investors at an industry conference a little over a month ago. With online traffic, social networking warfare, and owners of the Simpsons in the mix, we just knew we had to chime in.
To be specific, Chermin estimated that 60-70% of YouTube’s traffic comes from MySpace. This could be true, but it doesn’t look that way from our perch on the sidelines (and only in the U.S.). During the month of Chermin’s statement, we actually saw that only 10% of YouTube’s traffic came from MySpace, a slight decrease from previous months.
On a pure volume basis, Chermin should choose his words carefully, since 7,205,330 people may have left MySpace for YouTube, but 6,127,909 also left YouTube to visit Chermin’s profile on MySpace.
The impact of YouTube may lead to the increased emphasis that Chermin puts on MySpace Video, but Chermin could have made a case based on the volume of his MySpacers linked up to Photobucket.com. We saw that Photobucket.com consistently ranked as one of the top 10 referrers to MySpace from July through September, no big surprise, but another reason the video opportunity is ripe for MySpace without the slap at YouTube.
There is no denying the link between these social networking powerhouses, but it just may not be as pronounced as Chermin would want us to believe. Lucky for him.
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November 9th, 2006 at 11:24 am
Let MySpace Open the Door…
The MySpace and YouTube connection may not be as strong as NewsCorp COO Peter Chermin thinks. Compete.com’s blog today shows that only between 10 and 12% of YouTube’s traffic comes from MySpace, which is quite different from Chermin’s estimate of 6…
March 30th, 2007 at 11:15 am
its not bad
October 4th, 2007 at 9:31 pm
I’ve got an Amazon gift certificate burning holes in my pocket,
and I want to get the most bang for my buck.
Enter the Secret Amazon Web Pages:
http://tinyurl.com/38sojf
This is where you’re going to find the “latest sales, rebates, and limited-time offers” from
Amazon, and you can score some pretty deep discounts if you’re a savvy shopper.
Next, there’s the special Sale link. This is open every Friday, and ONLY on Fridays.
You can find the same good discounts here as you would in hidden Deals, although some
Fridays you can really get lucky and make off like an Amazon bandit - I’ve seen discounts
there as low as 75% off sticker price.
October 5th, 2007 at 5:06 pm
There’s one special secret Sale link on Amazon:
http://tinyurl.com/2r7ldr
This is open every Friday and ONLY on Fridays!
You can find very good discounts here, although some Fridays you can really get
lucky and make off like an Amazon bandit - I´ve seen discounts there as low as 75%
off sticker Price.
October 23rd, 2007 at 6:24 am
Myspace?? aaah yeah i remember.. TOM my one and only friend… :o)