Fall Television Making Waves Online

 

The new fall television season was already making waves in Week 38 (Sept 17"”23) with several TV-oriented websites showing significant increases in traffic. Leading the way in terms of growth with a 505% increase in unique visitors was culinary cutie Rachael Ray, whose new syndicated show debuted with strong ratings that week.

But the real winner for the week was NBC.com. Not only did the network’s primary site welcome an impressive 3.1 million people, but the website for fit vs. fat show The Biggest Loser made it into our Top Movers list with 261,000 visitors, an increase of 269%. In addition to that, the gaming site king.com also saw an impressive 215% increase in visitors. What’s the connection, you ask? King.com hosts an interactive play-at-home version of NBC’s hit primetime games show Deal or No Deal. Word about the online version has been spreading like a virus, which must make noted germophobe host Howie Mandel very nervous.

Top Movers Week 38 (Sept 17"”23)
# Site US Visitors % Δ
1. rachaelrayshow.com 312,844 505%
2. lancome-usa.com 1,256,570 293%
3. biggestloserclub.com 261,067 269%
4. eddiebaueroutlet.com 161,020 243%
5. king.com 422,879 215%
6. nbc.com 3,116,648 212%
7. blizzardfanclub.com 190,064 202%
8. insureme.com 753,845 190%
9. olay.com 139,270 168%
10. moveon.org 371,982 150%
 
 
 

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